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the BEST way to scale facebook ads in 2025 (Andromeda Update)

#Social Media Marketing
2025-10-16 11:3410 min read

Content Introduction
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This video challenges prevalent Facebook advertising strategies, asserting that 90% of them are ineffective. The speaker reveals new methods for scaling Facebook ads effectively in 2025, emphasizing creative diversification and an automated approach that aligns with Facebook's evolving marketing landscape. By providing real case studies, the speaker illustrates successful ad accounts that transitioned from low to high ad spending rapidly. The video discusses misguided practices like interest and lookalike scaling, advocating for a shift to broad targeting and continual optimization based on performance data. The presenter highlights the importance of creative quality over excessive budget focus, and urges viewers to test, adapt, and monitor their campaigns closely to ensure profitability and successful scaling. Viewers are encouraged to utilize tools like Get Hooked to improve ad performance and gain insights into competitors' strategies.

Key Information

  • 90% of Facebook strategies shared online are incorrect.
  • The video will showcase successful strategies for scaling Facebook ads in 2025.
  • Actual scaling from $179,000 to over $600,000 in ad spend demonstrates the effectiveness of the discussed strategies.
  • The old methods of scaling through interest targeting and look-alikes are becoming ineffective.
  • Interest targeting options are limited, and Facebook is evolving towards automated placements.
  • Facebook's algorithm optimizes itself, relying on quality creatives and engagement.
  • Scaling is about maximizing ad spend on profitable campaigns while cutting inefficiencies.
  • Creative diversification and using multiple ad formats can lead to better results.
  • Broad targeting is favored, leveraging Facebook's data for optimized ad placements.
  • Automating scaling decisions can improve ad performance and profitability.
  • Effective monitoring and quick decision-making based on performance metrics are essential for scaling ads successfully.

Timeline Analysis

Content Keywords

Facebook Ads Strategy

90% of all Facebook strategies online are claimed to be wrong. The video outlines the effective strategies for scaling Facebook ads in 2025, having successfully increased ad spend from $179,000 to over $600,000 per month. It critiques old scaling methods like intra scaling and horizontal scaling, stating that they don't work anymore.

Old vs New Scaling Methods

The video contrasts old methods such as interest scaling and look-alike audiences with new recommended strategies. It highlights issues with decreasing available interest demographics on Facebook and emphasizes the need for diversified creative strategies for ad success.

Facebook Algorithm Insights

The video discusses Facebook's evolving algorithms and how marketers should adjust their ad strategies based on real-time performance data rather than outdated scaling practices. It advised adopting a hands-on approach to monitoring and optimizing ads frequently.

Creative Diversification

The newest approach is based on Facebook's Andromeda update, promoting creative diversification. The video encourages the testing of varied ad creatives and formats, emphasizing that different audiences respond differently to various ad types.

Ad Budget Management

It discusses effective budget management techniques, where underperforming campaigns should be cut, and funds should instead be funneled into high-performing ads. The overall focus is on maximizing ad spend based on performance metrics.

Utilization of Tools

The video recommends tools like Get Hooked and Facebook Ad Library for effective ad monitoring and creative strategy development. These tools can help marketers identify trends and optimize ad campaigns quickly.

Testing Strategies

The narrator stresses the importance of testing new strategies on a small scale before full implementation. This includes the need to continually evaluate and refine ad strategies to keep them profitable.

Related questions&answers

What percentage of Facebook strategies are said to be wrong?

90% of all Facebook strategies you see online are wrong.

What will be shown in this video?

The video will show exactly what's working for scaling Facebook ads in 2025.

What method was mentioned for scaling ads?

The old method of scaling ads using intra scaling and lookalikes is mentioned, but it is claimed not to be effective anymore.

What targeting option is described as a dying option?

Interest targeting is described as a dying targeting option.

What does Facebook's algorithm do?

Facebook's algorithm wants you to give it the right creatives and optimize itself while you focus on giving the best creatives possible.

What should one focus on according to the video?

One should focus on creating great creatives.

What is suggested as the best way to scale Facebook ads?

Using broad targeting and testing different creatives is suggested as a best practice for scaling Facebook ads.

How many winning ads should be used per campaign?

Three to six winning ads per campaign or asset is recommended.

What is the new approach called that helps in scaling?

The new approach is based on the latest Facebook update called Andromeda.

What is the impact of automating Facebook ads management?

Automation can help minimize the impact of bad performing ads, but monitoring performance regularly is still encouraged.

What is suggested to do if an ad is not performing well?

If an ad is not performing well, it should be turned off to prevent losses.

Why is testing important in ad campaigns?

Testing different ads helps identify which creatives work best, allowing marketers to allocate budgets effectively.

What type of ads should be prioritized?

Ads targeting the right audience segments that are most likely to buy should be prioritized.

What tools can assist in finding successful ads?

Tools like Get Hooked allow users to analyze successful ads and create their own strategies based on successful formats.

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