The Best Time to Post on Facebook in 2025 | 1M Posts Analyzed

2025-05-08 17:078 min read

Content Introduction

This video, presented by Kirsty, a senior content writer at Buffer, provides insights into the best times to post on Facebook for maximum engagement based on an analysis of over 1 million posts. It emphasizes the importance of timing in increasing visibility and suggests that the peak posting times for engagement are early in the morning, specifically at 5:00 a.m. on Mondays and Tuesdays. The video also compares engagement rates throughout the week, highlighting that Wednesdays are the best days to post, while Sundays yield lower engagement. Kirsty encourages viewers to consider these posting strategies and adjust their schedules accordingly, while also stressing the importance of content quality and authentic engagement with the audience. For those interested in more detailed information, a link to the full study is available in the video's caption.

Key Information

  • The video discusses effective posting strategies on Facebook for maximizing engagement.
  • Analyzed over 1 million posts to identify optimal posting times.
  • Best times to post for engagement include Monday and Tuesday at 5:00 a.m., and Thursday at 7:00 a.m.
  • Midweek posts, especially on Wednesdays, yield the highest engagement.
  • Sundays are identified as the worst day for engagement, with a 15% drop compared to Wednesdays.
  • Timing is important but quality content and community engagement are also essential for success.

Timeline Analysis

Content Keywords

Facebook Posting Strategy

The video discusses how to effectively post on Facebook, particularly addressing the cutting through the noise on a platform with billions of users and analyses from over a million posts to enhance engagement strategies.

Optimal Posting Times

It reveals the best times to post on Facebook for maximum engagement, with 5:00 a.m. on Monday being highlighted as the top slot. Also discusses trends of early morning posting being more successful.

Engagement Patterns

The video highlights engagement patterns derived from analyzing Facebook posts, indicating the types of interactions (likes, comments, shares) that signal value to the platform.

Best Days to Post

Wednesday is indicated as the best day to post on Facebook, with midweek posts showing higher engagement than those shared on weekends, particularly Sundays which showed a 15% drop in engagement.

Content Quality

It emphasizes that while timing is important, the quality of content and engagement with the community are crucial for Facebook success and should be prioritized.

Community Engagement

The video wraps up with encouragement for viewers to interact in comments and highlights that community engagement aligns with the effectiveness of social media presence.

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