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The Best Time to Post on Facebook in 2025 | 1M Posts Analyzed

#Social Media Marketing
2025-05-08 17:078 min read

Content Introduction
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This video, presented by Kirsty, a senior content writer at Buffer, provides insights into the best times to post on Facebook for maximum engagement based on an analysis of over 1 million posts. It emphasizes the importance of timing in increasing visibility and suggests that the peak posting times for engagement are early in the morning, specifically at 5:00 a.m. on Mondays and Tuesdays. The video also compares engagement rates throughout the week, highlighting that Wednesdays are the best days to post, while Sundays yield lower engagement. Kirsty encourages viewers to consider these posting strategies and adjust their schedules accordingly, while also stressing the importance of content quality and authentic engagement with the audience. For those interested in more detailed information, a link to the full study is available in the video's caption.

Key Information

  • The video discusses effective posting strategies on Facebook for maximizing engagement.
  • Analyzed over 1 million posts to identify optimal posting times.
  • Best times to post for engagement include Monday and Tuesday at 5:00 a.m., and Thursday at 7:00 a.m.
  • Midweek posts, especially on Wednesdays, yield the highest engagement.
  • Sundays are identified as the worst day for engagement, with a 15% drop compared to Wednesdays.
  • Timing is important but quality content and community engagement are also essential for success.

Timeline Analysis

Content Keywords

Facebook Posting Strategy

The video discusses how to effectively post on Facebook, particularly addressing the cutting through the noise on a platform with billions of users and analyses from over a million posts to enhance engagement strategies.

Optimal Posting Times

It reveals the best times to post on Facebook for maximum engagement, with 5:00 a.m. on Monday being highlighted as the top slot. Also discusses trends of early morning posting being more successful.

Engagement Patterns

The video highlights engagement patterns derived from analyzing Facebook posts, indicating the types of interactions (likes, comments, shares) that signal value to the platform.

Best Days to Post

Wednesday is indicated as the best day to post on Facebook, with midweek posts showing higher engagement than those shared on weekends, particularly Sundays which showed a 15% drop in engagement.

Content Quality

It emphasizes that while timing is important, the quality of content and engagement with the community are crucial for Facebook success and should be prioritized.

Community Engagement

The video wraps up with encouragement for viewers to interact in comments and highlights that community engagement aligns with the effectiveness of social media presence.

Related questions&answers

What is the best time to post on Facebook for maximum engagement?

According to our data, the absolute best time to post on Facebook for engagement is 5:00 a.m. on Monday.

What are the best days to post on Facebook?

The best days to post on Facebook are Wednesday, Tuesday, and Thursday, with Wednesday generally having the highest engagement.

What time zones were considered in the data analysis?

The analysis was adjusted for different regions, so the times apply regardless of where you are in the world.

What is the worst day to post on Facebook?

The worst day to post on Facebook is Sunday, with posts shared on Sundays tending to get about 15% less engagement than those shared on Wednesday.

How does early morning posting impact engagement?

Early morning posting times consistently outperform other times across the board; our top three slots were all early in the morning.

Should I worry about time zones when scheduling posts?

No, you don't need to worry about time zones as the analysis has adjusted for different regions.

What qualities are important for successful Facebook posts?

Besides timing, the quality of content, authentic engagement with your community, and following Facebook's guidelines are crucial factors.

Where can I find more detailed information on posting times?

You can check out the Buffer blog for a detailed article on posting times laid out for you in text.

What engagement rates were looked at during the analysis?

We looked specifically at engagement rates, which include reactions, comments, shares, and other interactions that indicate content value.

What should I do if I want to improve my posting strategy based on this data?

Experiment with the recommended posting times and analyze what works best for your audience to optimize your posting strategy.

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