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The Best LinkedIn Content Strategy in 2024

#LinkedIn#Social Media Marketing
2025-06-20 20:029 min read

Content Introduction

In this video, the speaker shares an effective LinkedIn content strategy for 2023 heading into 2024, which they used to grow their following to over 177,000 and generate significant sales for their agency. They emphasize the importance of creating engaging, authentic content rather than resorting to spammy tactics like mass emailing or excessive cold calling. The speaker outlines a content strategy that includes leveraging personal brand stories, engaging with followers, and showcasing client work. They encourage maintaining a consistent posting schedule and provide tips on connecting with the right audience. Towards the end, the speaker offers a collection of their best-performing LinkedIn posts and tools to facilitate lead generation on the platform. Overall, the video highlights LinkedIn as the golden ticket for personal branding and building meaningful professional relationships.

Key Information

  • The video discusses effective LinkedIn content strategies for 2023 and beyond, emphasizing the importance of a solid strategy for growing engagement and following.
  • The speaker shares personal experiences, having grown their following to over 177,000 people and generating over $3 million in sales for their agency.
  • Successful LinkedIn strategies include creating various types of content, such as comment giveaways, case studies, and personal posts that resonate with the target audience.
  • Consistency in posting and connecting with potential clients is crucial, as is engaging genuinely rather than relying on automated tools.
  • The speaker suggests having a content plan ready, utilizing tools like an AI-powered post generator to streamline content creation.
  • Viewers are encouraged to focus on building a community and establishing themselves as experts in their field through authentic interactions and high-quality content.

Timeline Analysis

Content Keywords

LinkedIn Content Strategy

This video presents the best LinkedIn content strategy for 2023 heading into 2024, based on the presenter's personal success in growing their LinkedIn following to over 177,000 and generating over $3 million in sales for their agency without being salesy.

Digital Marketing Agency

Targeted mainly towards agency owners and service-based businesses, the video emphasizes sustainable strategies for lead generation on LinkedIn, as opposed to unsustainable practices like sending mass emails or making countless cold calls.

Content Creation

The video outlines essential tips for creating engaging content on LinkedIn, emphasizing a focus on personal storytelling and sharing expertise to build an authentic personal brand.

Engagement and Community

Encourages building a community and connecting with audiences by engaging with posts, commenting insightfully, and follow-up requirements to maximize connections.

Tools for LinkedIn

Introduces tools like 'post strips', which are designed to generate post ideas and streamline content creation to help optimize LinkedIn profiles and see more engagement.

LinkedIn Posting Frequency

The presenter recommends posting at least once per day on LinkedIn to maintain visibility and grow engagement with potential clients.

Promoting Client Work

Highlights the importance of showcasing client work, including case studies, filler posts, and personal journeys to demonstrate value and establish credibility.

Lead Generation

Discusses strategies like giveaways and comment contests to generate leads and maintain engagement on LinkedIn to attract potential clients.

Related questions&answers

What is the content strategy for LinkedIn in 2023 and heading into 2024?

The strategy involves creating engaging content that resonates with your audience, focusing on building your personal brand, and utilizing LinkedIn as a platform to showcase your expertise.

How can I grow my LinkedIn following?

You can grow your LinkedIn following by consistently sharing valuable content, engaging with others, and connecting with individuals who align with your target audience.

What are the types of content I should post on LinkedIn?

You should post a mix of free frameworks, comment giveaways, case studies, client work highlights, filler posts about your industry, and personal journey posts.

How often should I post on LinkedIn?

It's recommended to post at least once per day to maintain visibility and engagement with your audience.

How can I generate leads using LinkedIn?

Creating valuable content, connecting with relevant individuals, and actively engaging with your audience can help you generate leads on LinkedIn.

Is it better to use automated tools for messaging on LinkedIn?

No, automated tools can create a spammy feel and often lead to lower engagement. It's best to manually connect and engage with potential leads.

How do I measure the success of my LinkedIn posts?

You can measure success through metrics such as likes, comments, shares, and the number of new connections gained from your posts.

What should I include in my LinkedIn profile?

Your profile should highlight your expertise, include a professional photo, a compelling headline, and a summary of what value you offer to your audience.

How important is engagement on LinkedIn?

Engagement is crucial as it helps boost your content visibility and build relationships with your audience, which can lead to future business opportunities.

Can I repurpose content from other platforms on LinkedIn?

Yes, you can repurpose content but ensure it is tailored to fit the LinkedIn audience and format for maximum relevance and engagement.

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