EN

Social Media Ads: What's Working in 2025

#Social Media Marketing
2025-08-11 12:1610 min read

Content Introduction

In this episode of Freelance Friday, the host discusses social media advertising, focusing on platforms like TikTok and Meta. The video highlights insights from a study analyzing over 500,000 campaigns, revealing significant statistics on ad spend, effectiveness, and average campaign durations. The host provides guidance on choosing the right ad types based on the sales funnel stages, emphasizing the benefits of using both platforms for different marketing goals. Additionally, they promote Metricool as a tool for managing social media campaigns and offer tips for targeting audiences effectively. The video concludes with an appeal for viewer engagement and a reminder to subscribe for more insights on advertising strategies.

Key Information

  • The speaker welcomes listeners to 'Freelance Friday' and discusses social media advertising data.
  • They highlight a report from Metricool, emphasizing its sponsorship of the podcast and its role as an all-in-one social media tool for scheduling, organizing, and running ads.
  • The report analyzes over 500,000 campaigns and shares insights on paid ad effectiveness, including Meta and TikTok ad performance.
  • The speaker mentions that only a small percentage of brands are currently utilizing platforms like TikTok for advertising.
  • They discuss the importance of understanding the advertising funnel: top for brand visibility, middle for consideration, and bottom for conversion.
  • The cost per click is compared between TikTok and Meta, indicating that brands spend significantly more on TikTok for similar advertising goals.
  • It is noted that TikTok is primarily associated with younger audiences, while Meta attracts a broader demographic.
  • The speaker encourages brands to leverage both platforms for their advertising strategies to maximize reach and conversions.
  • Ad performance insights suggest TikTok excels in entertainments while Meta is shown to have higher conversion potential.
  • The discussion ends with an invitation to explore the provided report further and to consider the nuances of each platform's advertising strategies.

Timeline Analysis

Content Keywords

Freelance Friday

The video begins with an introduction to a session of 'Freelance Friday,' focusing on social media advertising data, including insights about paid ads on platforms like Meta and TikTok. Various statistics and findings from a report by Metricool are shared throughout the video.

Metricool

Metricool is highlighted as a sponsor for the session, described as an all-in-one social media tool that allows users to schedule, organize, analyze posts, and run ads, along with providing valuable advertising data.

Social Media Advertising

The presenter dives into social media advertising data, emphasizing the rise of TikTok and Meta as significant platforms for advertising, with discussions on the effectiveness, costs, and customer engagement rates associated with ads on these platforms.

Ad Campaign Duration

Data from the report indicates that the longest-lasting ad campaigns tend to be Meta lead campaigns, with notable trends for TikTok and Meta in ad spend and engagement.

Advertising Insights

Various insights are shared regarding the effectiveness of ad placements on TikTok versus Meta, alongside the dynamics of younger audiences engaging with content, highlighting shifts in advertising strategies based on demographic trends.

Conversion Rates

The video discusses conversion rates between TikTok and Meta ads, indicating that Meta often yields better results for direct sales compared to TikTok, particularly in engaging middle-aged demographics.

Audience Engagement

The content describes how different generational demographics interact with ads on TikTok and Meta, suggesting that younger audiences might be more reticent to share ads compared to older audiences who are accustomed to advertising.

Ad Performance Metrics

The video mentions specific metrics for ad performance on TikTok and Meta, discussing click-through rates and cost-per-click values that illustrate how companies measure success on social media platforms.

Ad Examples

Examples of successful ad campaigns are provided, showcasing what works well on both TikTok and Meta, with a focus on storytelling and relatability in ad content.

Adobe Express

The video concludes by mentioning Adobe Express, highlighting its features for enhancing visual content and encouraging viewers to utilize tools for their advertising needs.

Related questions&answers

What is the primary focus of Freelance Friday?

Freelance Friday primarily focuses on social media advertising and provides insights and information about various platforms.

How can I try Metricool for free?

You can get a 30-day free trial on any of their paid plans using the code 'Latasha' at the link provided.

What type of advertising data is discussed?

The discussion covers data related to paid ads, including performance metrics for Meta and TikTok ads.

How do TikTok and Meta ads compare in terms of user engagement?

Meta ads typically have a higher conversion rate and are often seen as more familiar and trusted among users, while TikTok ads are effective for reaching younger demographics.

What insights can I expect from Metricool reports?

Metricool reports provide detailed analysis on advertising performance, including campaign duration, cost per click, and the effectiveness of different ad types.

Are there any key statistics about campaign durations?

The longest-lasting campaigns tend to run for an average of 72 days, while the shortest interactions campaigns are approximately 25 days.

What strategy is suggested for new advertisers?

It's recommended to run initial traffic ads to build audience familiarity before deploying ads with direct sales intentions.

How do brands ensure they are targeting the right audience?

Brands can utilize audience targeting options available on different platforms, adjusting based on demographic insights and ad performance data.

What are the benefits of using organic content versus paid ads?

Organic content can build long-term engagement and trust but takes more time to gain traction compared to the immediate impact of paid ads.

What is a common challenge brands face with TikTok ads?

Brands often find it challenging to convert audience engagement into actual sales compared to other platforms like Meta.

More video recommendations

Share to: