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SEO vs. Facebook Ads: Which is Best for Contractors in 2025?

#Social Media Marketing
2025-09-01 19:438 min read

Content Introduction
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This video discusses the merits of SEO versus Facebook ads for contractors. Joseph, the founder of Atoise, explains that while Facebook ads provide quick leads, they often yield lower quality leads and can be costly over time without generating sustainable results. Conversely, SEO generates consistent, high-intent leads, enhances visibility, and builds a long-term brand presence online. While SEO takes time to gain traction (30 to 90 days), it ultimately leads to free leads for life once established. Joseph advocates for contractors to prioritize building their SEO as a foundation for any paid advertising strategies, emphasizing a combined approach for effective lead generation.

Key Information

  • The content discusses the comparison between SEO and Facebook ads for contractors.
  • Facebook ads generate fast leads and are easy to manage, allowing for quick adjustments to ad spend.
  • Pros of Facebook ads include quick traffic acquisition, ease of management, and suitability for specific promotions.
  • Cons of Facebook ads are low-quality leads, which can result in unqualified prospects, and the need for continuous ad spending.
  • SEO provides consistent, high-intent leads, as users searching for services already know what they want.
  • Pros of SEO include ownership of rankings and visibility, long-term traffic generation, and no additional costs per lead after initial setup.
  • Cons of SEO involve a longer time frame (30 to 90 days) for results and requires consistent strategy and technical setup.
  • A successful strategy involves using both methods, with SEO as the foundation for long-term success.
  • Contractors are encouraged to book a consultation for building a reliable system for obtaining consistent business.

Timeline Analysis

Content Keywords

Facebook Ads

Facebook ads provide a quick way to generate leads and traffic, making it easy for contractors to get jobs quickly. They can be turned on and off based on business demand, allowing for flexible spending. However, the leads generated are often of low quality and not high intent, as users tend to browse for entertainment rather than actively seeking services.

SEO for Contractors

SEO is depicted as a long-term strategy that helps contractors build a sustainable lead generation system. It brings in high-quality, consistent leads with high intent since users searching online are already looking for specific services. Building SEO takes time, effort, and strategy, but it results in lasting visibility and lower costs per lead over time.

Long-term Strategy

The script emphasizes that contractors should focus on building their SEO foundation first, as it creates a base for effective ad campaigns when they want to scale. SEO provides control over rankings and ongoing lead generation without the rental nature of paid ads.

Comparison of Ads vs SEO

A direct comparison of Facebook ads and SEO highlights that ads deliver quick hits but only as long as you’re spending money, making them a temporary solution. In contrast, SEO is a slower process that enables contractors to establish a strong brand presence and receive free leads once they rank well on Google.

Call to Action

Contractors are encouraged to move away from renting leads and build systems that generate consistent business. The video invites viewers to schedule a consultation to discuss how the company can assist in achieving these goals.

Related questions&answers

Should I do SEO or just run Facebook ads?

This depends on your goals. Facebook ads provide quick leads while SEO builds a sustainable lead-generating machine over time.

What are the advantages of Facebook ads?

Pros of Facebook ads include fast traffic generation, easy to turn on and off, control over daily ad spend, and effectiveness for specific promotions or seasonal jobs.

What are the downsides of using Facebook ads?

Cons include often generating low-quality leads or price shoppers, the need to constantly pay for attention, and the inability to create long-term traction.

What are the benefits of SEO for contractors?

SEO brings in consistent, high-intent leads as clients searching on Google are already aware of their needs and looking for the right contractor.

What are the drawbacks of SEO?

SEO takes time (30 to 90 days) to see results, requires strategy, consistency, and technical setup, but ultimately drives more traffic over the long term.

How do Facebook ads and SEO compare on cost?

Facebook ads involve ongoing costs while SEO is a time investment that can result in free leads once established.

How should contractors use both marketing strategies?

Contractors should build their SEO first for long-term growth and stability, then layer in Facebook ads for immediate results as needed.

What should I do if I want consistent leads?

Consider booking a call to explore how implementing SEO can stabilize and grow your lead generation efforts.

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