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How to Actually Make Sales on Social Media | Social media marketing tips 2025

#Make money
2025-09-02 02:249 min read

Content Introduction

The video discusses the importance of understanding buyer awareness and updating marketing strategies to improve sales on social media. It debunks the myth that social media algorithms are to blame for poor sales and emphasizes the need to connect content with paying customers. The presenter introduces five stages of buyer awareness: unaware, problem aware, solution aware, product aware, and most aware, urging viewers to tailor their content to the audience's awareness stage. The video also highlights valuable techniques such as content swaps and automations using a tool called Many Chat to enhance engagement and generate more leads. Finally, it encourages viewers to ask the right questions about their customers' needs and to use engaging content strategies to build relationships and drive conversions.

Key Information

  • The speaker emphasizes that social media algorithms are not the primary issue affecting sales; outdated strategies are to blame.
  • Understanding buyer awareness is crucial for successful marketing on social media.
  • There are five stages of buyer awareness: unaware, problem aware, solution aware, product aware, and most aware.
  • Effective marketing involves creating content that meets the audience at their respective stage of awareness.
  • Engagement and building relationships with the audience are key to moving potential customers closer to making a purchase.
  • Using automation tools like ManyChat can enhance engagement and save time on manual responses.
  • The speaker shares personal experiences and strategies for improving audience interaction and ultimately driving sales.
  • The importance of crafting content based on audience intent rather than trends is highlighted.

Timeline Analysis

Content Keywords

Social Media Algorithms

Social media algorithms are not the primary issue for low sales; outdated strategies are. Content needs to align with buyer awareness stages.

Buyer Awareness

Understanding buyer awareness is crucial for effective marketing. There are five stages: unaware, problem aware, solution aware, product aware, and most aware.

Engagement Strategies

Engagement can be increased by offering value in exchange for interaction, such as comments or sharing content that prompts engagement.

Content Automation

Using tools like ManyChat can automate responses and enhance user experience, leading to higher conversion rates.

Conversion Funnel Strategy

This strategy focuses on guiding potential customers from initial contact to making a purchase through nurturing relationships.

Content Swap Tactic

Collaborating with similar creators to swap promotional content can expand reach and engage audiences effectively.

Related questions&answers

What are social media algorithms?

Social media algorithms are systems that determine the content users see based on various factors, such as user engagement and preferences.

Why am I not making sales on social media?

You're likely not making sales because your strategy is outdated, not necessarily due to the algorithms.

What is buyer awareness?

Buyer awareness is a marketing theory that refers to how aware your audience is of the problems you solve.

What are the stages of buyer awareness?

The stages are unaware, problem aware, solution aware, product aware, and most aware.

How can I better connect with my audience on social media?

Tailor your content to meet your audience at their stage of awareness and build a relationship through engagement.

How do I create effective content that drives sales?

Create content that answers common questions your audience has and aligns with their intent when using social media platforms.

What is the 'content swap' tactic?

The content swap tactic involves collaborating with other creators or brands to promote each other’s content.

What is Many Chat and how can it help me?

Many Chat is a tool that allows you to set up automations for responding to audience engagement, saving time and increasing conversions.

Why is relationship building important in sales?

Building relationships creates trust and familiarity, making it more likely that potential customers will buy from you.

What kind of content should I create for my social media?

Create high-intent content that addresses your audience's needs and interests, which can include educational videos, polls, or question boxes.

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