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News About TikTok and Instagram Plus the Best Times To Post: NEW Social Media Updates for Libraries

#Social Media Marketing
2025-12-10 01:276 min read

Content Introduction
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In this episode of the Library Marketing Show, Angela Hirsch discusses the latest social media updates relevant to libraries, including the introduction of auto captions on TikTok and effective times to post on various platforms based on emerging trends. She talks about a report from Sprout Social highlighting posting times, stressing the importance of tailored insights for a library's specific audience. Hirsch also shares a successful case study from the Brighton Public Library, which shifted its focus to early literacy and saw positive engagement results. The show emphasizes the significance of data-driven strategies in social media marketing for libraries, encouraging viewers to subscribe for more insights and share their thoughts in the comments.

Key Information

  • Angela Hirsch hosts the library marketing show, providing updates on social media strategies for libraries.
  • TikTok is introducing auto captions to make videos more accessible, initially available in American English and Japanese.
  • Sprout Social released a report on the best times to post on various social media platforms, though trends may change frequently.
  • Brighton Public Library has shifted its social media strategy to focus on early literacy, successfully engaging its target demographic.
  • Angela encourages interaction and feedback on the content shared on the show.

Timeline Analysis

Content Keywords

Library Marketing Show

Angela Hirsch from superlibrarymarketing.com hosts the Library Marketing Show, focusing on social media updates for libraries, encouraging viewer engagement through likes and topic suggestions for future episodes.

TikTok Auto Captions

TikTok is introducing auto captions to enhance accessibility for library videos. Initially, this feature will be available in American English and Japanese, with plans to add more languages in the future.

Best Times to Post

A report from Sprout Social discusses optimal posting times on social media platforms like Facebook, Instagram, Twitter, and LinkedIn, though Angela refrains from sharing specific times due to their fluctuating nature.

Engagement with Hashtags

Instagram Chief Adam Mosseri stated that hashtags do not boost reach or engagement but are useful for content sorting. Angela suggests rethinking hashtag strategies to optimize their usage.

Brighton Public Library

Angela highlights the Brighton Public Library's strategic focus on early literacy in its Instagram content, driven by insights into their demographic's interests, primarily women aged 25 to 45.

Related questions&answers

What does the library marketing show focus on?

The library marketing show focuses on updates and strategies for libraries, particularly in the realm of social media.

Who hosts the library marketing show?

The library marketing show is hosted by Angela Hirsch from superlibrarymarketing.com.

What new feature is being introduced on TikTok?

TikTok is adding auto captions to its videos to improve accessibility for users.

What does Angela suggest libraries do with TikTok videos?

Angela suggests that libraries should take advantage of the new auto caption feature to make their TikTok videos accessible.

What are some of the best times to post on social media?

While specific times were not shared in detail, Angela notes that best posting times can change and highlights the importance of using insights for each library's specific audience.

What did the Brighton Public Library do to improve engagement?

The Brighton Public Library pivoted their focus on social media to highlight early literacy, aligning their strategy with the interests of their primary demographic.

What are hashtags used for on Instagram according to the show?

Hashtags are more for sorting content rather than increasing reach or engagement, as shared by Instagram's chief, Adam Mosseri.

How can viewers engage with the show?

Viewers can engage by liking the video, commenting, sharing it with others in the library community, and by subscribing to the channel.

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