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New Facebook Ads Creative Style That Is CRUSHING Right Now

#Online Advertising
2025-11-03 20:449 min read

Content Introduction
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In this video, the speaker discusses an effective ad concept they have observed over the past two months, particularly in the context of Facebook advertisements. They highlight a recent success story involving an inner circle member who scaled their ad spend dramatically, suggesting that native, casual-looking ads work well for attracting attention. The speaker emphasizes the importance of storytelling in ads, particularly for a target audience aged 35 and up, who appreciate detailed, engaging content. They provide examples of how to structure ads, including the use of long-form text, emotional connections, and strategic focuses like big wins and hidden fears. The video concludes with a call to action encouraging viewers to engage with the content, subscribe for more insights, and consider mentorship opportunities.

Key Information

  • The speaker discusses a particular ad concept that has resurfaced, which has seen significant success over the last two months.
  • One student scaled their ads from zero to $17,000 a day using this concept.
  • The ad utilizes a native-looking image and a long primary text, typically around 2500 words.
  • Engagement in these ads is key; the longer people spend reading, the more Facebook promotes them.
  • The ads are designed to be organic and casual, resembling personal posts rather than polished advertisements.
  • Focus on strategic storytelling to make the ads relatable and engaging, especially targeting audiences aged 35 and above.
  • The speaker emphasizes the importance of conflict in storytelling, using the example of the movie 'Pursuit of Happiness.'
  • They suggest using tracking cards as a relatable product example and highlight various angles for ads based on the audience's needs.
  • Finally, the speaker encourages viewers to embrace the success of these strategies and consider mentorship or ad management opportunities.

Timeline Analysis

Content Keywords

Facebook Ad Concepts

The video discusses recent trends in Facebook ad concepts, highlighting a return to effective methods that have previously proven successful. The speaker shares experiences of clients achieving significant financial success through a specific ad format, emphasizing its potential effectiveness.

Ad Strategy

The speaker outlines an effective ad strategy focused on using native images combined with long-form text, suggesting that ads should appear organic rather than overly polished. Important aspects include the storytelling element and ensuring that the content is engaging to keep viewers reading.

Target Audience

The emphasis is placed on targeting audiences aged 35 and older, as they are perceived to engage more with long-form content on platforms like Facebook, contrasting with younger audiences typically found on Instagram.

Engagement Techniques

Engagement techniques such as listicles and storytelling are presented as key to effective ads. The speaker suggests highlighting personal experiences and emotions in storytelling to evoke a connection with viewers.

Ad Elements

The speaker explains the essential elements of an ad, including a captivating hook, a conflict that grabs attention, and a resolution that provides value. This structure is likened to successful narratives in popular films.

Use of ChatGPT

The video covers how to leverage ChatGPT for creating ad content, including inputting specific writing styles and instructions to generate effective text based on established frameworks and examples.

Visuals in Ads

The speaker stresses the importance of using relatable and casual visuals in Facebook ads, aiming for a native feel that resonates with viewers without appearing overly commercial.

Significance of Context

A significant point is made regarding the context in which ads are presented, suggesting that ads must address the viewer's needs and situations, such as finding solutions for lost items, to enhance relevance and effectiveness.

Related questions&answers

What is the main topic of the video?

The main topic of the video revolves around effective advertising strategies and concepts, particularly focusing on a successful ad concept that's seen a resurgence in the last two months.

What specific advertising approach does the speaker mention?

The speaker discusses using a native-looking image for ads that appears organic and relatable, alongside long-form primary text typically around 2500 words.

How does the speaker suggest engaging the audience?

The speaker emphasizes storytelling and engagement through creating relatable and high-quality content that captures the viewer's attention.

What examples are provided for advertising success?

The speaker shares examples of individuals who successfully scaled their businesses significantly by employing the discussed ad strategies.

What considerations does the speaker highlight for targeting audiences?

The speaker points out that the strategies work particularly well for audiences aged 35 and above, emphasizing the importance of tailoring the message to match the demographics.

What should one do when creating ad content?

When creating ad content, one should focus on using casual images and effectively engaging narratives that resonate well with the target demographic.

What is the difference between unaware and problem-aware markets?

An unaware market typically doesn’t recognize their problem, while a problem-aware market understands their issues but may not know the solutions available.

How can emotional elements be incorporated into ads?

The speaker suggests creating angles in the ads that evoke emotions through storytelling about challenges faced and victories achieved.

What final advice does the speaker give regarding ad strategy?

The speaker encourages experimentation with various angles, hooks, and storytelling techniques to find the most effective approach for capturing the audience's interest.

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