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NEVER Use TikTok Promote! (Do This Instead)

#Social Media Marketing
2026-02-06 22:137 min read

Content Introduction
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This video discusses TikTok's Promote feature, highlighting it as a potentially misleading and expensive option for boosting video visibility. The speaker warns viewers about the hidden costs associated with this feature, including a 30% tax related to app store fees, which significantly increases the total investment required. Instead, the speaker recommends using TikTok Ads Manager, which offers more targeted advertising capabilities at a lower cost without additional fees. The video walks the audience through setting up an account, linking it to TikTok, selecting objectives, and targeting specific audiences more effectively. It emphasizes how to save money and optimize advertising efforts on TikTok for better returns.

Key Information

  • The TikTok app features a 'promote' option allowing users to boost their videos directly, but it is criticized as a scam.
  • An alternative method for video promotion costs 30% less than the TikTok promote feature and provides more control over audience targeting.
  • Using TikTok Ads Manager instead is recommended for better targeting and lower costs, including ad credits for new users.
  • The process for setting up TikTok Ads involves linking to a profile, choosing campaign goals, and defining a budget.
  • TikTok Ads allows for more granular targeting options, including specific interests and past interactions, as well as detailed metrics for campaign performance.

Timeline Analysis

Content Keywords

Tik Tok Promote Feature

The Tik Tok promote feature allows users to boost their videos within the app, but it is considered a scam because it includes an additional 30% fee paid to Apple. An alternative is using the Tik Tok Ads Manager, which eliminates this fee and provides more targeted advertising options.

Tik Tok Ads Manager

The Tik Tok Ads Manager is presented as a cost-effective alternative to the Tik Tok promote feature, allowing for ad targeting based on specific interests and behaviors without a 30% fee. Users can create ad campaigns, set budgets, and optimize for followers or community interactions.

Ad Credit Offer

New users can receive ad credits when signing up for the Tik Tok Ads Manager, sometimes up to $6,000 depending on the spend. This can significantly reduce advertising costs compared to using the promote feature.

Targeting Options

The Ads Manager offers advanced targeting options, including audience interests, demographics, and device types, enabling advertisers to effectively reach their desired audience.

Campaign Setup

To set up an ad campaign, users can choose objectives like community interactions or sales, set budgets, and schedule the ads, giving them more control over advertising strategies.

Optimizing Ad Campaigns

Users can see metrics for their campaigns such as spending, views, and engagement rates, helping them to understand what works best and adjust their advertising strategy accordingly.

Related questions&answers

What is TikTok Promote?

TikTok Promote is a feature that allows users to boost their videos directly within the app to increase visibility.

Is TikTok Promote worth it?

Many users believe TikTok Promote may be a scam, with some indicating there are more cost-effective alternatives to promote content.

How much does TikTok Promote cost?

The cost for using TikTok Promote can vary widely, with some packages reportedly costing up to 30% more than expected due to hidden fees and taxes.

What are some alternatives to TikTok Promote?

Alternatives to TikTok Promote include using TikTok's ads manager, which provides more targeting options at a lower cost.

Can I connect my TikTok ads account to my personal TikTok profile?

Yes, users can link their TikTok ads account to their TikTok profile to enable boosting videos.

How do I get started with TikTok Ads?

You can start with TikTok Ads by signing up through their website, where they may offer promotional ad credits.

What targeting options are available with TikTok Ads?

TikTok Ads offers a variety of targeting options including demographic targeting, interests, and behaviors.

How can I track the performance of my TikTok ads?

You can track ad performance through the TikTok Ads Manager, where you'll find metrics such as views, likes, comments, and costs.

Should I allow comments on my ads?

Allowing comments can enhance engagement, but some advertisers choose to turn them off based on personal preference.

What types of campaigns can I run with TikTok Ads?

You can run campaigns aimed at gaining followers, increasing video views, or driving sales.

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