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Marketing Your Local Service Business? Use Instagram.. Here's Why

#Social Media Marketing
2025-08-12 16:128 min read

Content Introduction
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The video is a guide for owners of service-based businesses looking to improve their marketing strategies, specifically through social media, with an emphasis on using Instagram ads. The speaker, Luke Dobson, shares his experiences helping over 160 local businesses succeed with Instagram marketing. He highlights the importance of building trust through camera presence and engaging content rather than outdated advertising methods. By showcasing client success stories and offering personalized audits, Luke encourages businesses to adopt modern marketing tactics, emphasizing that many competitors lack effective social media strategies. He invites viewers to connect for further assistance and guarantees significant improvements in local service marketing through the right approaches.

Key Information

  • The speaker focuses on marketing strategies for service-based businesses operating in local areas, emphasizing the need to build trust through authentic communication, particularly via video content.
  • They stress the ineffectiveness of traditional static ads and advocate for engaging with potential clients through camera work and dynamic content.
  • The speaker highlights the missed opportunities among local businesses that lack Instagram presence or fail to engage effectively on social media.
  • They offer insights on how to stand out in a competitive local market by presenting personalized and compelling content that resonates with the target audience.
  • Throughout the discussion, the importance of consistent communication, the use of ads, and knowing your audience is reinforced, along with offers of free audits to help businesses improve their online presence.

Timeline Analysis

Content Keywords

Service-Based Business

The video discusses strategies for marketing service-based businesses in local areas, emphasizing the importance of modern social media tactics over traditional advertising methods.

Social Media Marketing

It highlights the need for businesses to engage with their audience on social platforms, primarily through video content to build trust and establish brand authority.

Instagram Ads

The speaker shares success stories from over 160 local businesses effectively using Instagram ads to drive sales and enhance their brand visibility.

Content Creation

Emphasizes the necessity of creating appealing content that resonates with the target audience, such as behind-the-scenes footage and client testimonials.

Local Domination System

Introduces a framework designed for local service businesses to leverage Instagram ads and content marketing to dominate their local market.

Client Trust

Discusses building client trust through personal engagement on social media and effective content strategies that answer customer queries.

Lead Generation

Mentions that businesses should be proactive in generating leads through social media instead of waiting for clients to reach out passively.

Engagement Strategies

Encourages interactive engagement with prospective clients through storytelling and consistent social media presence to maintain customer interest.

Client Wins

Shares examples of successful client campaigns that highlight the effectiveness of these marketing strategies.

Instagram Stories

Stresses the value of utilizing Instagram Stories as a tool for real-time engagement, showcasing daily operations, and connecting with potential clients.

Related questions&answers

What is the best marketing strategy for a service-based business?

The best strategy for a service-based business is to leverage social media marketing effectively, particularly through platforms like Instagram.

Why are traditional ads ineffective?

Traditional ads like static ads on Facebook are no longer effective as people are looking for more engaging and trustworthy content.

How can I build trust with my clients?

You can build trust by talking on camera, providing authentic content, and engaging your audience with informative and relatable messaging.

What percentage of local service businesses have a weak Instagram presence?

Around 80% of local service businesses have little to no real Instagram presence, which is a significant opportunity for businesses to stand out.

What content should I be posting to attract clients?

You should post content that answers common client questions, provides value, and shows your face and voice to establish a connection with potential clients.

How do I start marketing on Instagram?

Start by creating engaging content that showcases your services, engaging with your audience, and using Instagram ads to reach potential clients in your local area.

How important is an Instagram presence for local businesses?

Having an Instagram presence is crucial for local businesses as it helps to build trust, enhance visibility, and engage with potential customers directly.

What should I include in my ad scripts?

Ad scripts should address potential objections, provide clear benefits of your services, and include a strong call to action for viewers to follow or contact you.

Can I request a free audit of my Instagram profile?

Yes, you can request a free audit of your Instagram profile by DMing for details on what improvements can be made.

What are common mistakes businesses make on social media?

Common mistakes include a lack of engagement, over-reliance on word of mouth, and insufficient promotional content that doesn't highlight the business’s strengths.

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