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I Make $10M/Year From a Social Media Marketing Agency (SMMA)

#Make money
2025-09-02 16:1410 min read

Content Introduction

In this video, the host engages with entrepreneur Renee Lacott, who has achieved significant success, generating over $10 million annually through his businesses. Renee shares insights on his journey from struggling financially to building profitable enterprises, including a social media marketing agency, an AI software company, and an information education business. He discusses the importance of being 'delusional' rather than realistic, emphasizing that taking action is crucial for success. The conversation also touches on life hacks, the structure of his companies, and advice for aspiring entrepreneurs. Additionally, Renee describes his lifestyle, including the luxury penthouse he resides in and the value of outsourcing tasks to focus on growth. He ends with resources for those looking to start their own business, including a software tool that simplifies the client acquisition process.

Key Information

  • The video features a conversation with Renee Lacott, an entrepreneur generating over $10 million per year through his businesses.
  • Renee shares insights on his entrepreneurial journey, emphasizing that starting and taking action are crucial to achieving success.
  • He discusses the importance of outsourcing tasks like cleaning and cooking to focus on productive activities.
  • Renee highlights his business ventures, including a marketing agency, a software company, and information education.
  • He mentions the role of social media marketing in helping businesses advertise and grow.
  • Renee reveals that he employs a team to handle various functions, which allows him to focus on high ROI activities.
  • He also emphasizes the significance of using AI for tasks such as finding potential clients.
  • The conversation touches upon the challenges he faced, including the initial lack of belief from his family.
  • Renee encourages people to view entrepreneurship as a service-based business with low overhead and to leverage available resources.
  • He concludes by promoting his approach to running a business and the value of using platforms like Omnisend for email marketing.

Timeline Analysis

Content Keywords

Renee Lacott

Renee Lacott is a successful entrepreneur who generates over $10 million per year through various businesses. He shares insights on his journey, lessons learned, and offers advice for replicating his success.

Entrepreneurial Journey

Lacott discusses his transformational journey from a broke kid to a millionaire, emphasizing the importance of taking action, learning from experiences, and the value of social media marketing.

Social Media Marketing

He highlights the power of social media marketing in building businesses and achieving financial success, detailing the systematic approach to acquiring clients and growing revenue.

AI Software Company

Lacott talks about his AI software company that helps businesses streamline marketing efforts and enhance productivity by automating tasks, making it easier for users to find and engage clients.

Hotel Investment

He shares details about a hotel acquisition in Mexico, outlining the unique investment opportunity and high cash returns that make it a standout project in his portfolio.

Life Hacks

Renee offers practical life hacks for managing time effectively, such as outsourcing tasks like laundry and cleaning, allowing individuals to focus on high-return activities.

High ROI Activities

He emphasizes the significance of making strategic decisions as a CEO and identifies key areas that yield the highest return on investment in entrepreneurial endeavors.

Team Structure

Lacott describes the structure and energy of his team, emphasizing the sales-oriented culture that drives business growth and the motivation behind his hiring practices.

Personal Development

He stresses the need for continuous learning and development in the digital marketing space, guiding aspiring entrepreneurs on how to leverage social media effectively.

Marketing Strategy

Renee explains how newcomers can successfully enter the social media marketing space by utilizing AI tools, conducting client outreach, and creating valuable relationships.

Omnisend

He promotes Omnisend as a preferred platform for email marketing, showcasing its value for businesses looking to engage customers and drive sales.

Related questions&answers

What was the turning point in your entrepreneurial journey?

The turning point for me was when I landed my first client, who paid me $2,500. This was a significant moment because it was equivalent to what I was making from my job at the time.

How long did it take for you to start making money?

I started in 2017, and I didn't make money for the entire first year. It was in 2018 when I began to pick up and get my first clients.

What are some key life hacks you suggest for entrepreneurs?

Don't do your own laundry, cleaning, or cooking. Hire someone to do it for you so you can focus on more productive activities.

How do you stay up to date with trends in social media marketing?

I actively analyze trends on social media and learn from the content that people are posting. I focus on practical learning rather than just relying on theory.

What does your current team and tech stack look like?

We have 14 employees, including sales staff and a director. Our tech stack includes tools like Clickfunnels, Active Campaign, and our AI software, SMM DealFinder.

What kind of businesses have you started?

I have three businesses: a social media marketing agency, a software company, and an information education service.

What tips do you have for someone starting in social media marketing?

Use AI to find and contact businesses, and remember it's a numbers game. The more businesses you reach out to, the more likely you are to get clients.

What is your biggest ROI activity as a CEO?

My biggest ROI activity is making informed decisions. It's not just about being in the office for hours; it's about making strategic moves.

Can you share your revenue numbers over the years?

In 2018, I made $900,000; in 2019, about $3 million; and it has been growing since then, with expectations for significant growth in 2024.

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