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My LinkedIn Strategy Is Boring, But It Makes Me $100K/Month

#Make money
2025-07-29 19:538 min read

Content Introduction

The video discusses an effective LinkedIn strategy aimed at boosting sales for businesses. The speaker, who has successfully utilized this approach, shares insights on how to transform LinkedIn content into significant revenue, having grown their own earnings to over $100,000 a month. It emphasizes the importance of understanding the audience on LinkedIn, particularly focusing on two types of companies that perform well: tech firms and service-based businesses. The strategy includes defining one’s account positioning and using a content funnel to ensure that posts encompass top, middle, and bottom-funnel content to attract, engage, and convert leads. Tips for optimizing hooks and creating compelling content, including the use of storytelling and leveraging credible references, are highlighted. The speaker advises on maintaining an active posting schedule and engaging with the target audience through thoughtful comments and connection requests. Overall, the core message is to systematically approach LinkedIn for consistent business growth.

Key Information

  • 90% of people may find LinkedIn boring, but it can significantly increase sales if used correctly.
  • The speaker shares a strategy that helped them achieve over $100,000 a month in revenue using LinkedIn.
  • Success on LinkedIn doesn't come from chasing trends but from a simple, effective strategy.
  • Understanding the target audience is crucial, as LinkedIn isn't for every business type.
  • The ideal companies on LinkedIn include B2B tech and service-based businesses targeting other B2B companies.
  • To grow on LinkedIn, it’s essential to post consistently and provide valuable content that resonates with the target audience.
  • A recommended posting strategy is to maintain a balance of content types, focusing on top, middle, and bottom funnel content.
  • Engagement tactics include outreach, commenting on relevant content, and making meaningful connections to drive engagement.
  • The speaker emphasizes the importance of having a clear action plan and committing to consistent posting to succeed.
  • Utilizing specific hook strategies, such as narrative hooks and leveraging negativity bias, can enhance post engagement.

Timeline Analysis

Content Keywords

LinkedIn Strategy

The video discusses a transformative LinkedIn strategy that can significantly increase sales, going from zero to over $100,000 in monthly revenue. It emphasizes the importance of understanding which companies thrive on LinkedIn and how to effectively engage with an ideal audience through consistent posting and value-driven content.

Content Strategy

The speaker outlines a simple yet effective content strategy for LinkedIn, encouraging users to position their accounts correctly, maintain a balanced content funnel with top, middle, and bottom funnel posts, and optimize hooks for maximum engagement.

Post Cadence

Recommendations for posting frequency on LinkedIn suggest a minimum of three to five posts per week, with an emphasis on quality over quantity. It's highlighted that posting consistently and adding value over time will grow the audience.

Hook Optimization

The video suggests optimizing post hooks to capture audience attention, addressing common practices, and experimenting with different formats and themes. It also emphasizes the importance of repeating successful strategies and addressing negativity bias to enhance engagement.

Networking Tips

Emphasizes the importance of networking through thoughtful engagement, such as commenting on relevant posts and using connection requests strategically to build an audience and generate sales leads.

Related questions&answers

What percentage of people find LinkedIn boring?

90% of people find LinkedIn boring, but it can transform your sales.

How much revenue can be generated from LinkedIn according to the speaker?

The speaker has used LinkedIn to generate over $100,000 a month in revenue.

What is the first step to succeed on LinkedIn?

The first step is to understand what type of companies do best on LinkedIn.

Are there specific types of companies that perform well on LinkedIn?

Yes, tech companies like B2B SaaS or AI startups typically do well on LinkedIn.

What content strategy does the speaker recommend?

The speaker recommends following a content funnel strategy with top, middle, and bottom funnel content.

How frequently should one post on LinkedIn?

One should post at least three to five times per week.

What is the recommended content distribution across the funnel?

20% top of funnel, 60% middle of funnel, and 20% bottom of funnel.

How should one approach connection requests on LinkedIn?

Keep connection requests blank; personalized notes are not necessary unless you know the person.

What is the importance of visuals in LinkedIn content?

Visual media serves as a visual hook and can significantly increase engagement.

What does the speaker suggest about repeating content?

The speaker suggests that repetition reinforces your message and helps establish authority.

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