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Instagram Algorithm Update 2025: Why Your Posts Aren’t Getting Seen (And How to Fix It)

#Social Media Marketing
2025-09-02 15:387 min read

Content Introduction

In this video, John Mlan discusses Instagram's evolving platform and how hashtags have lost their effectiveness in increasing reach. He highlights insights shared by Adam Moseri, Instagram's head, emphasizing that hashtags are more about categorization now than discovery. John advises users to focus on using fewer targeted hashtags (3 to 5) and to leverage engaging reels to attract attention. He also warns against relying on Instagram live features for growth and stresses the importance of creating quality content over merely chasing algorithms. The video encourages creators to utilize their unique voice and analytics to optimize their strategies moving forward into 2025.

Key Information

  • Hashtags no longer significantly help your reach on Instagram.
  • Instagram Lives are reportedly ignored by the algorithm.
  • Instagram head Adam Moseri stated that the focus is shifting towards content quality over algorithms.
  • Reels remain the most effective way to get discovered on Instagram.
  • Content should be optimized across various formats (Reels for reach, Stories for relationship building, and Feed posts for brand building).
  • Utilize only 3 to 5 relevant hashtags instead of 30 and consider them keywords for categorization.
  • Avoid slow intros in videos; engage viewers immediately with compelling hooks.
  • Analytics should be monitored to understand watch time and audience engagement.
  • Instagram prioritizes clear visuals and engaging hooks over simple hashtag strategies.

Timeline Analysis

Content Keywords

Instagram Strategy 2025

The discussion highlights changes in Instagram's algorithm, specifically that hashtags no longer significantly affect reach and Instagram Live sessions are largely ignored. Emphasis is placed on creating engaging content, especially through Reels, which remain essential for discovery on the platform.

Hashtags Reality Check

Instead of using numerous hashtags, businesses should focus on three to five relevant hashtags. They act more as keywords for categorization than discovery, aiming to help Instagram understand the post's content.

Content Optimization

The video encourages businesses to optimize their content mix and treat their Instagram content as assets. Posts should be engaging and strategically aligned with business goals rather than merely decorative.

Engagement Metrics

Focus on retention metrics and watch time rather than just views. Higher engagement through shares and saves indicates content value, affecting how the algorithm promotes the posts.

Content Creation Mindset

Content should come from the creator's unique voice rather than relying solely on AI for ideation. Creators are encouraged to be intentional, thoughtful, and authentic in their content output.

Building Relationships

Different types of content serve various purposes: Reels for reach, Stories for relationship building, and Posts for brand awareness. Creators should focus on cultivating a community around their content.

Future of Instagram

Instagram is evolving into a content marketing channel, prompting businesses to think creatively and strategically about how they engage with their audience across different formats on the platform.

Related questions&answers

Do hashtags help your reach on Instagram?

According to Adam Moseri, the head of Instagram, hashtags do not significantly affect your reach anymore and are more about categorization than discovery.

Are Instagram Lives still effective?

Instagram Lives are no longer a current priority for Instagram, and their impact on reach has diminished.

How many hashtags should I use?

You should use between three to five relevant hashtags instead of the thirty that was previously recommended.

What should be the focus when posting on Instagram?

Prioritize clear visuals, engaging hooks, and the watch time of your posts rather than obsessing over the perfect mix of hashtags.

What types of content formats should I focus on?

Focus on Reels for reach, Stories for nurturing your audience, and Feed posts and carousels for brand building and educating.

Should I be concerned about the Instagram algorithm?

It's more about posting quality content rather than trying to game the algorithm; the focus should be on creating valuable content.

What is the importance of analytics for Instagram?

Understanding your analytics helps you know what content performs well and what resonates with your audience, allowing for better content strategy.

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