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Influencer Marketing Explained (And How I Got My First Job in It)

#Social Media Marketing
2025-09-26 18:039 min read

Content Introduction
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In this engaging video, the presenter shares their personal journey into the world of influencer marketing, offering valuable insights and tips for those looking to enter the field. They recount how they transitioned from working in retail to managing creators for a leading company, highlighting the importance of adaptability and creative thinking. The discussion encompasses various aspects of influencer marketing, including agency versus brand-side roles, the necessity of networking, and the potential of utilizing platforms like LinkedIn and Instagram for building connections. The presenter emphasizes the significance of gaining experience, even through unpaid opportunities, to enhance one's knowledge and credibility. By encouraging viewers to engage proactively with the industry, the video serves as a motivational guide for aspiring influencer marketers, showcasing the evolving landscape and endless possibilities in this dynamic field.

Key Information

  • The speaker shares their personal journey in landing a job in influencer marketing, emphasizing that they did not follow a traditional route.
  • They initially studied psychology and worked at a mall before transitioning to managing creators for a major company.
  • The speaker provides tips on entering the influencer marketing field, including learning the ecosystem, gaining experience, building a personal platform, and networking.
  • Two potential routes in influencer marketing are highlighted: working for an agency, which involves managing campaigns for several clients, and working directly for a brand, focusing on long-term creator relationships.
  • The video encourages viewers to actively engage in influencer marketing by forming connections, even starting small, and continually learning.
  • The speaker emphasizes the importance of retaining confidence and knowledge in the influencer marketing landscape to open doors to potential opportunities.

Timeline Analysis

Content Keywords

Influencer Marketing

The speaker shares their journey and tips on how to break into the influencer marketing field, discussing both agency and brand perspectives, and the importance of networking and gaining experience.

Personal Journey

The speaker details their transition from an assistant manager job to managing social media for major brands and influencers, emphasizing the significance of creativity and finding one's passion.

Agency vs Brand Work

The speaker outlines the differences between working in an agency for influencer marketing versus building relationships directly with brands, highlighting the unique challenges and experiences in both roles.

Networking and Building Connections

The speaker emphasizes the importance of connecting with influencers on platforms like LinkedIn and Instagram to build a rolodex of potential collaborators in influencer marketing.

Experience and Internships

Advice is given to start gaining experience in influencer marketing, suggesting internships or entry-level positions that could lead to better understanding and potential job offers in the field.

Content Creation

The speaker encourages aspiring marketers to create their own content as a way to build credibility and to understand influencer marketing better, recommending various ways to engage with audiences.

Related questions&answers

What is influencer marketing?

Influencer marketing is when brands collaborate with influencers to promote their products or services, leveraging the influencer's reach and credibility to engage their audience.

How can I get into influencer marketing?

To get into influencer marketing, consider learning the ecosystem, gaining experience by working with brands or agencies, building your own platform, and networking with influencers.

Is it necessary to have a degree in marketing to work in influencer marketing?

No, a specific degree is not necessary. Many people enter the field from diverse backgrounds, and practical experience and networking can be more valuable.

What are some ways to gain experience in influencer marketing?

You can gain experience by working on campaigns, collaborating with small businesses as an influencer, or even starting your own social media accounts focused on a niche.

How important is networking in influencer marketing?

Networking is crucial in influencer marketing. Building relationships with influencers and brands can lead to potential job opportunities and collaborations.

Can I become an influencer without a large following?

Yes, while having a large following can help, authenticity and engagement with your audience are more important. Brands often seek influencers with a genuine connection to their audience.

What skills are important for a career in influencer marketing?

Important skills include communication, creativity, digital marketing knowledge, social media savvy, and the ability to build and maintain relationships.

What is the agency route in influencer marketing?

The agency route involves working for a marketing agency that handles influencer campaigns on behalf of brands, acting as a liaison between brands and influencers.

How can I make connections with influencers?

You can make connections with influencers by engaging with them on social media, attending events they participate in, and reaching out to them via direct messages or email.

What should I include in my influencer marketing portfolio?

Your portfolio should include examples of previous campaigns you've worked on, metrics that showcase your success, and any content you've created that reflects your style and understanding of influencer marketing.

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