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I tested over 1000 ads. Here are the hooks ACTUALLY making MONEY

#Make money
2025-09-04 16:149 min read

Content Introduction

This video discusses proven hooks for creating engaging advertisements, particularly focusing on social media platforms like Meta. The speaker emphasizes the importance of targeting the right audience and establishing a connection through relatable content. Key strategies include presenting problems upfront, leveraging Meta's latest algorithm, Andromeda, to enhance targeting, and utilizing emotional triggers to foster trust. The video also highlights effective ad formats, including storytelling through personal experiences and creative visuals, to captivate viewers. Testing various hooks, such as those labeled as 'investment' or 'POV' is encouraged, showcasing real-world examples of high-performing ads. The speaker promotes the value of collaboration with creators for authentic engagement and emphasizes data-driven approaches to optimize ad performance. Overall, the content provides valuable insights on how to craft compelling ads that resonate with consumers while focusing on the recent shifts in advertising dynamics.

Key Information

  • The video discusses effective hooks in advertising, emphasizing that all hooks presented have been tested and proven successful.
  • It suggests that traditional approaches, like stating problems or showcasing products early in a video, may not be as effective due to changes in social media algorithms.
  • The video introduces various types of hooks, including investment hooks, scam hooks, and emotional hooks, all aimed at enhancing user engagement.
  • It highlights the importance of using visual and audio elements in hooks to capture attention quickly.
  • The creator shares insights from testing over 5,000 ads and emphasizes the need for creators to adopt a more organic style in their advertising.
  • The use of POV (point of view) hooks is suggested as a way to engage audiences on an emotional level.
  • Partnership ads are recommended as a way for brands to leverage creator authenticity and strengthen connections with audiences.
  • The video concludes by encouraging viewers to try out the discussed hooks and share their experiences, emphasizing the need for continuous testing and adaptation in marketing strategies.

Timeline Analysis

Content Keywords

Video Hooks

The video discusses various effective video hooks that have been tested and proven successful by media buyers and creative strategists. It emphasizes the importance of capturing audience attention within the first few seconds and provides insights on how to target consumers effectively.

Meta's Andromeda Algorithm

The video mentions the rise of Meta's new algorithm called Andromeda, which necessitates a shift in content strategy to create scalable content that targets and converts users at higher levels within the funnel.

Investment Hook

This hook explains the importance of showing the time or money invested to find solutions to problems, aiming to resonate with users' experiences and build trust.

Scam Hook

The scam hook leverages visceral trigger words to evoke strong reactions, creating urgency and curiosity among viewers. It aims to draw them in to understand more about the offered solution.

Partnership Ads

The video advocates for using partnership ads as a critical strategy for brand growth, emphasizing that these ads can effectively highlight founders and foster a more authentic connection with audiences.

Emotional Hook

An emotional hook is discussed as a method to create cliffhangers that engage viewers and provoke feelings, making them more likely to stay and watch the content.

Inaction Hooks

The video explains the effectiveness of inaction hooks, which depict creators engaging in everyday activities, making the content feel organic and relatable rather than overtly promotional.

POV Hook

The POV (point of view) hook uses relatable experiences to connect with audiences, creating an emotional bridge that encourages further engagement.

Why Did No One Tell Me Hook

This hook implies a sense of curiosity or discontent among viewers and positions the creator as an authority, able to provide insights that resonate with their audience.

Related questions&answers

What are the key components of creating effective hooks in video content?

The key components of effective hooks include a text overlay hook, a sound hook, a visual hook, and the overall vibe of the content.

How can I ensure my content targets and converts users effectively?

To target and convert users effectively, make sure to test your hooks to appeal to users higher up in the conversion funnel and utilize emotional triggers that resonate with your audience.

What role does the timing of introducing the product or service play?

Introducing your product or service promptly within the first few seconds of the video can better capture the audience's attention and increase the chances of conversion.

Why is the word 'scam' effective in hooks?

Using the word 'scam' can trigger loss aversion and create curiosity, leading viewers to engage with the content to resolve the tension it creates.

What is the importance of showcasing failed attempts in ads?

Showcasing failed attempts creates relatability and trust with viewers, as it demonstrates a shared experience and validates the solution your product offers.

How can I leverage 'POV' in my videos?

Incorporating 'POV' in your videos can resonate with viewers and position the creator as an authority, enhancing engagement and trust.

What strategies can I use for partnership ads?

For partnership ads, consider using content that feels organic and relatable, rather than just straightforward product placements, to create a more authentic connection.

How can emotional hooks enhance my video's effectiveness?

Emotional hooks can create significant engagement by establishing strong reactions that encourage viewers to continue watching the video to learn more.

What should I prioritize in my video content?

Prioritize authenticity and relatability by ensuring that the content reflects genuine experiences and insights from the founder or creator.

How can I use creator-style content effectively?

Implement creator-style content by showing real-life scenarios and organic interactions to enhance the relatability and effectiveness of your ads.

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