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I Studied 16,000 LinkedIn Accounts, This is How You Grow on LinkedIn in 2025

#Social Media Marketing
2025-10-17 17:569 min read

Content Introduction
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The video analyzes the growth strategies of successful LinkedIn creators, highlighting the results of a study conducted on over 16,000 creators. It emphasizes the need to move away from outdated advice and illustrates how distinct approaches can lead to significant audience growth. Featured creators include Justin Welsh, Jasmine Alec, and Philippa Canelis, each employing unique strategies tailored to their niches. The video discusses actionable tactics such as optimizing profiles like landing pages, focusing on pipeline influence rather than vanity metrics, and creating systematic content strategies to attract clients. Audience engagement and authority building are also key themes. Viewers are encouraged to implement these insights to enhance their LinkedIn effectiveness.

Key Information

  • The speaker studied over 16,000 LinkedIn creators to uncover secrets for significant growth on the platform this year and beyond.
  • Many individuals follow outdated advice, leading to stagnant growth on LinkedIn.
  • Three LinkedIn creators have been identified as achieving success through unique strategies.
  • Justin Welsh transformed his career after burning out from corporate success and now has built a personal brand on LinkedIn, growing a following of 360,000 in 3.5 years and running a successful $1.7 million solo business.
  • Welsh’s success comes from a systematic approach he calls the LinkedIn operating system, focusing on structured content creation, audience building, and business development.
  • Jasmine Alec helps clients grow rapidly on LinkedIn by optimizing profiles, and his clients often book projects a year in advance.
  • Jasmine prioritizes data-driven results and profile optimization, enabling quick sales engagements for his clients.
  • Philippa Canelis has generated substantial revenue for B2B founders and CEOs by focusing on creating a strong personal brand that prospects recognize and trust before reaching out to her.
  • Canelis emphasizes niche authority, tracking business impact rather than vanity metrics, and systematic content that drives engagement.
  • The speaker outlines actionable strategies to improve LinkedIn presence, including optimizing profiles as landing pages, crafting focused headlines, and developing systematic comment strategies.

Timeline Analysis

Content Keywords

LinkedIn Growth

The video discusses strategies for growing on LinkedIn, emphasizing the need to abandon outdated advice and adopt new methods based on extensive research of successful LinkedIn creators.

Justin Welsh

Justin Welsh built a personal brand on LinkedIn after experiencing burnout from corporate life. He has created a systematic approach, referred to as his 'LinkedIn operating system', which focuses on structured content creation and audience engagement.

Jasmine Alec

Jasmine Alec utilizes optimized LinkedIn profiles and proven strategies to help clients grow their followers significantly. He emphasizes rapid results and has a technical understanding of LinkedIn’s mechanics.

Philippa Canelis

Philippa's approach to LinkedIn focuses on specific B2B tech founders, prioritizing authority building and pipeline influence over vanity metrics, demonstrating the importance of targeted content.

Systematic Content Growth

The video underscores the importance of creating systematic content strategies to generate leads and build authority on LinkedIn, encouraging creators to treat their LinkedIn efforts like a business enterprise.

Content Optimization

Highlighting the need for an optimized profile, the video advises on aspects like banners, headlines, and content layout to enhance visibility and engagement on LinkedIn.

Audience Engagement Strategies

It outlines various strategies for engaging audiences effectively on LinkedIn, focusing on clarity, consistency, and value in content, which can lead to significant growth in followers and potential business opportunities.

Related questions&answers

What did the study involving over 16,000 LinkedIn creators find?

The study found the secrets to growing massively on LinkedIn this year and beyond, revealing that many people follow outdated advice for growth.

Who are the three creators highlighted for their unique approaches on LinkedIn?

The three creators are Justin Welsh, Jasmine Alec, and Philippa Canelis.

What is Justin Welsh's secret to success on LinkedIn?

Justin Welsh's secret involves creating a systematic approach he calls the LinkedIn operating system, which helps creators grow faster than they thought possible.

How does Jasmine Alec approach LinkedIn growth differently?

Jasmine Alec focuses on technical optimization of profiles and uses a data-driven approach to help clients grow their followers significantly.

What are the key strategies Philippa Canelis uses to build her authority on LinkedIn?

Philippa utilizes a hyper-targeted approach, emphasizes pipeline influence over vanity metrics, and has developed a strong personal brand.

What should you do first to implement Justin Welsh's approach?

You should monetize your existing expertise and focus on what's already working in your career.

How can one optimize their LinkedIn profile like Jasmine Alec suggests?

You should optimize your profile to act like a landing page, ensuring it communicates clearly what you do.

What is Philippa's suggested approach to choosing a niche?

Choose your niche and own it completely, focusing on a specific industry or company type.

What strategies are important for achieving ROI from LinkedIn content according to Philippa?

Track pipeline influence, build content flywheels, and format your posts professionally.

What is the main takeaway from the video regarding growth on LinkedIn?

The video emphasizes that generating leads and converting attention into sales is often the main goal for LinkedIn users.

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