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I Sent 100 Cold DMs Everyday For 1 Year

#Social Media Marketing
2025-09-15 15:248 min read

Content Introduction

In this video, the speaker shares their experience of sending 100 cold direct messages (DMs) every day for a year to acquire clients. They emphasize the importance of cold outreach and highlight how Facebook was their primary platform for finding clients, though they mention utilizing LinkedIn as well. The speaker provides insights on the effectiveness of different strategies and platforms, stressing consistency in outreach efforts and the need to adapt messaging based on audience engagement. They also share some success stories and automation tools to streamline the outreach process while encouraging viewers to test various methods for optimal results.

Key Information

  • The speaker sent 100 cold DMs daily for a year to acquire clients.
  • The initial approach involved reaching out via cold DMs and leveraging various platforms like Facebook, LinkedIn, and Instagram.
  • Facebook was emphasized as a valuable platform due to its large user base, although the speaker initially had a negative perception of it.
  • The effectiveness of outreach varied across different platforms, with the speaker noting that cold outreach on Facebook yielded more qualified leads compared to Instagram.
  • A strategy was adopted that included outreach in specific Facebook groups relevant to the target audience.
  • Consistency in outreach efforts is critical for success, with the speaker encouraging daily engagement for better results.
  • Automation tools like 'We Connect' were mentioned as helpful in managing outreach efficiently.
  • The speaker shared examples of successful messaging strategies that led to increased interest and engagement.
  • Building a network and finding targeted groups is essential for effective outreach, especially in the B2B space.
  • The speaker stressed the importance of starting with manual outreach before scaling up with automation tools.

Timeline Analysis

Content Keywords

Cold DMs

The speaker sent 100 cold DMs every day for a year, which became their biggest driver for acquiring clients. They experienced an influx of 15 to 20 messages daily from interested individuals.

Client Acquisition Channels

The speaker discusses various platforms for client acquisition, emphasizing Facebook due to its large user base and potential for reaching clients with higher spending power compared to Instagram.

Social Media Outreach

The speaker shares their experience in using Facebook and LinkedIn for outreach, detailing methods such as sending connection requests and direct messages to targeted individuals.

Automation Tools

The speaker mentions using automation software to manage outreach efficiently, allowing them to send numerous messages and connect with a broader audience without manual effort.

Engagement Strategies

The speaker highlights the importance of active engagement in social media, suggesting personalized messaging and follow-ups to maintain interest and increase conversion rates.

Nurturing Leads

The video emphasizes the significance of nurturing potential leads over time, converting those who may not respond immediately through consistent outreach efforts.

Group Outreach

The speaker discusses strategies for targeting specific Facebook groups that align with their service, allowing for more personalized and relevant outreach to prospective clients.

Performance Metrics

The effectiveness of outreach is measured by response rates and the gradual build-up of client engagement, with metrics shared to illustrate outcomes of different strategies.

Consistent Messaging

The speaker advises maintaining consistency in messaging, sending a set number of DMs daily to ensure ongoing communication with prospects.

Sales Calls

The speaker reflects on their ability to secure sales calls through social media outreach, showcasing their transition from manual messaging to automated systems for efficiency.

Related questions&answers

What did you do every single day for a year?

I sent 100 cold DMs every single day for a year straight.

What was your biggest driver to getting clients?

My biggest driver to getting clients when I was first getting started was really just cold DMs.

Which platforms did you use for outreach?

I used several different platforms including Facebook, LinkedIn, and Instagram.

Why do you prefer using Facebook for outreach?

Despite hating Facebook, I found that there's a ton of money to be made on the platform, with around 2 billion people using it daily.

What approach did you take when messaging potential clients?

I would send personalized messages mentioning something specific about the person to get their attention.

How did automation tools help you?

Automation tools helped me send a consistent number of messages without having to do everything manually.

What was the outcome of your outreach efforts?

I was able to secure several clients, with messaging strategies yielding consistent responses and sales calls.

What strategies do you suggest for getting clients on social media?

I recommend starting with personalized outreach, following up with those who show interest, and utilizing automation tools for efficiency.

Do you have any advice for people new to cold outreach?

It's important to stay consistent in your efforts and to not get discouraged by initial low response rates.

What results can one expect from sending out cold DMs?

On average, you might expect a 5-10% response rate, which can lead to appointments and potential sales.

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