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How To Use Generative Fill AI for Sports Design | Photoshop

#AI Tools
2025-09-02 11:029 min read

Content Introduction

In this video, Jiren Fritz, the creative director for Colorado State Athletics, explores how to use AI tools, particularly generative fill in Photoshop, to enhance sports graphic design. Fritz demonstrates the step-by-step process of utilizing AI to streamline design workflows, save time, and improve overall design quality. He provides a practical example, showcasing a graphic he created for Colorado State men's basketball. The tutorial covers techniques for expanding images, enhancing compositions, and adjusting elements to achieve a polished final product. Throughout the video, Fritz emphasizes the importance of embracing technology in design rather than resisting it, noting that AI can be a valuable tool for creativity and efficiency. He encourages viewers to adapt their design strategies to include AI and share their experiences with AI tools in the comments.

Key Information

  • Jiren Fritz is the creative director for Colorado State Athletics with extensive experience in professional sports photography.
  • In the video, he discusses how AI can streamline the sports design workflow and reduce frustration, specifically through the use of generative fill on Photoshop.
  • Viewers will learn how to use generative fill AI, including practical demonstrations on real-world designs such as graphics for Colorado State men's basketball.
  • AI tools are portrayed as extensions of existing design capabilities rather than replacements for human designers, emphasizing the importance of adapting to new technologies.
  • The video covers techniques like intentional selections and adjustments in design to improve effectiveness and enhance the overall quality of graphics.

Timeline Analysis

Content Keywords

AI in Sports Design

In this video, Jiren Fritz, the creative director for Colorado State Athletics, explains how AI can significantly improve the design process in sports. He covers using generative fill AI in Photoshop to streamline workflows, save time, and create visually appealing graphics.

Generative Fill AI

Generative Fill AI is demonstrated as a powerful tool for enhancing images in Photoshop. Fritz describes its ability to expand images, fill in missing areas, and seamlessly integrate design elements into sports graphics.

Photoshop Techniques

The video details various Photoshop techniques, including the use of smart objects, selection methods, and the application of shadows and highlights to create dynamic sports graphics.

Image Workflow

Fritz emphasizes the importance of efficient image workflows and how using AI tools allows for faster modifications and adjustments, ultimately resulting in a more streamlined creative process.

Designing Sports Graphics

The video showcases a real-world example of creating a graphic for a Colorado State basketball player. Viewers learn the step-by-step process of conceptualizing, executing, and refining the final design.

Adaptive Use of AI

Fritz discusses the evolving role of AI in design, encouraging designers to adapt and incorporate these tools into their workflows to stay relevant and efficient in the industry.

Interactive Design Processes

The video highlights the importance of trial and error in design and demonstrates how AI can assist in making adjustments without compromising the original artistic vision.

Final Design Adjustments

Fritz outlines final adjustments made to the basketball graphic, including lighting changes and additional layers that enhance the overall aesthetic and message of the design.

Related questions&answers

What is the main topic of today's video?

Today's video is about using AI to streamline sports design workflows.

Who is the presenter of the video?

The presenter is Jiren Fritz, the creative director for Colorado State Athletics.

What will viewers learn by the end of the video?

By the end, viewers will know how to use generative fill AI on Photoshop, which prompts work best, and how to apply these techniques to real-world designs.

What example of design is used in the video?

The example used is a graphic created for Colorado State men's basketball.

How does AI help in the design process?

AI helps streamline the workflow, saves time, and makes the design process easier by automating repetitive tasks.

What is the purpose of using dummy text in the design process?

Dummy text helps in visualizing the layout without worrying about color or alignment, allowing the designer to see what adjustments need to be made.

What is generative fill AI used for in this context?

Generative fill AI is used to expand images and fill in empty spaces, as well as to refine and clean up designs.

What is the recommended approach for integrating AI in graphic design according to the presenter?

The presenter encourages embracing AI tools as extensions of existing capabilities instead of resisting change.

What final adjustments are made to the graphic in the video?

Final adjustments include adding shadows to enhance clarity and texture, adjusting positions, and refining the graphic for better presentation.

What is the key takeaway regarding the use of AI in sports design?

AI is not about replacing jobs but rather enhancing design capabilities and improving efficiency in workflows.

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