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How to Use Facebook for Business | Beginner’s Guide 2025

#Social Media Marketing
2025-09-04 10:578 min read

Content Introduction

This video serves as a comprehensive guide to creating a professional Facebook business page. It covers the essential steps for setting up the page, including the need for a personal account for administration. The speaker details how to navigate the Facebook interface to create a new business page and emphasizes the importance of linking Facebook and Instagram accounts for effective management through Meta Business Suite. Key features such as insights, content scheduling, engaging with the audience, and utilizing Facebook ads for growth are discussed. The video also outlines best practices for creating engaging content, including prioritizing short videos and understanding audience analytics. Finally, viewers are encouraged to share the video and subscribe for more marketing strategies, with a call to action for feedback on their marketing challenges.

Key Information

  • Creating a professional Facebook business page requires a personal Facebook account to serve as an administrator.
  • Users can easily create a business page through the menu on Facebook and access Meta business tools.
  • After creating a business portfolio, users need to connect their Facebook and Instagram accounts to manage them effectively.
  • Engaging with the audience via comments and direct messages is crucial to building a community.
  • Utilizing the Meta ads manager can enhance marketing efforts with targeted advertising based on demographics and interests.
  • Posting high-quality, engaging content consistently and analyzing insights can help refine marketing strategies.
  • Following the 80/20 rule for content, focusing on entertainment, education, and a clear call to action can increase engagement.
  • Facebook's algorithm favors short form video content, making it beneficial to prioritize such formats.

Timeline Analysis

Content Keywords

Facebook Business Page

Creating a professional Facebook business page requires a personal Facebook account for administrative access. The process involves logging into Facebook, navigating to the menu, and creating a new page. You'll need to enter your portfolio name, such as your first and last name and your business email.

Meta Business Suite

The Meta Business Suite provides access to manage your Facebook and Instagram accounts efficiently. You'll need to confirm your access and can link your pages directly to your business portfolio. This includes utilizing the inbox to respond to messages and comments, as well as planning content.

Content Strategy

Prioritize short-form videos and engaging content on Facebook, focusing on quality and consistency. Follow the 80/20 rule—80% entertaining and educational content and 20% promotional content—to engage your audience through open-ended questions and by responding to comments promptly.

Facebook Ads

To quickly grow your business, consider starting a Facebook ad campaign. Utilize the Meta Ads Manager to create ads, choose your goals, and optimize based on location, age, interests, and behavior. A small daily budget between $2 to $5 is recommended to begin testing.

Engaging Content

Engaging content is crucial in 2025. Aim for high-quality images and a clear call to action in your ads, and ensure you connect with your target audience based on their interests and behaviors. Use video content effectively, focusing on brevity and strong hooks within the first few seconds.

Related questions&answers

What do I need to create a Facebook business page?

You must have a personal Facebook account to act as the administrator for your business page.

How do I log in to create a business page?

Log into Facebook, go to the menu in the top right, and click on the option to create a new page.

What is the meta business suite?

The meta business suite is a platform that provides access to manage your Facebook and Instagram accounts efficiently.

What information do I need to create a business portfolio?

You will need to enter your business portfolio name and your business email.

How can I assign access to manage my Facebook and Instagram profiles?

You need to go directly into the Facebook page and Instagram to assign yourself access to manage those profiles.

What do I do if my business portfolio was already created?

You may need to check your settings to see all the new pages. If no profiles are available, you will need to assign them manually.

How can I effectively use the meta business suite?

Utilize features like inbox for responding to comments and messages, planner for scheduling content, and insights for tracking metrics.

What type of content should I focus on in 2025?

Focus on short form video content, following the 80/20 rule with 80% entertaining content and 20% promotional.

How can I start a Facebook ad campaign?

You can start by clicking into the ads manager, selecting your goal, and setting a small daily budget for your ads.

What should my Facebook ad content look like?

Use high-quality images, a clear message, and a strong call to action to drive engagement.

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