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How to Survive Building a LinkedIn Personal Brand (Without the Cringe)

#Social Media Marketing
2025-09-16 15:518 min read

Content Introduction

This video provides insights on effectively utilizing LinkedIn for personal branding without resorting to oversharing or cliched motivational posts. It begins with an engaging personal anecdote about flipping a pizza to signify changing perspectives and offers strategies for meaningful contributions on LinkedIn. The speaker emphasizes the importance of clarity in personal branding, maintaining authenticity while sharing experiences, and ensuring that posts are informative rather than merely anecdotal. Tips include defining themes for content, engaging thoughtfully in comments, and understanding audience dynamics to enhance visibility. The video also introduces tools like Metrical for managing LinkedIn content efficiently, highlighting the balance between consistency and genuine connection. Overall, it serves as a guide for both newcomers and those already active on the platform to navigate LinkedIn purposefully.

Key Information

  • The speaker shares a personal anecdote about flipping a pizza and relates it to mindset changes.
  • Discussion about how confidence doesn't require disclaimers and how flying economy shapes a grounded business approach.
  • The evolution of LinkedIn from a promotion-sharing platform to one where personal stories and experiences are shared.
  • Advice on building a personal brand without being overly motivational.
  • Encouragement to define what you want to be known for and to stick to a few relevant themes.
  • The importance of tone in posts: being personal but not oversharing.
  • Tips on starting content creation in comments to build confidence.
  • Consistency is key, with statistics suggesting that 12 posts a month is effective.
  • Encouragement to engage in meaningful conversations and to use comments as inspiration for posts.
  • The utility of content scheduling tools for effective LinkedIn engagement.

Timeline Analysis

Content Keywords

Mindset Shift

The video starts with a playful comparison between flipping a pizza to changing one's mindset, indicating the importance of adaptability and perspective change.

LinkedIn Strategies

The speaker emphasizes the shift in how LinkedIn is utilized, moving from traditional promotion to sharing more personal and impactful stories, emphasizing authenticity.

Personal Branding

Building a personal brand on LinkedIn involves defining what you want to be known for and sticking to relevant themes, rather than sharing vague motivational content.

Content Quality

The importance of creating content that provides value and insights rather than just oversharing personal stories that do not offer lessons.

Audience Engagement

Engaging with your audience through thoughtful comments and responses can enhance your visibility on LinkedIn and foster meaningful connections.

Consistency in Posting

Consistency doesn’t mean daily posting, but rather maintaining a realistic rhythm—around three posts per week—that truly represents your voice and value.

Effective Content Management

Using tools like Metricle allows users to schedule content smartly based on audience activity, ensuring posts go out at optimal times for engagement.

Visual Content Usage

When sharing images or videos, it's beneficial to use carousels to effectively display multiple items at once, enhancing user interaction.

Authenticity vs. Performance

The video stresses the importance of genuine storytelling over performance-driven content that lacks authenticity, using examples to illustrate the difference.

Engagement Metrics Tracking

Highlighting the value of tracking metrics such as growth and audience engagement to refine and improve content strategy over time.

Related questions&answers

What did you have yesterday?

I had a pizza.

What happened when the pizza arrived?

It arrived with the wrong side up.

How did you react to the pizza situation?

I flipped it just like I flipped my mindset in 2020.

What is your view on confidence?

Confidence doesn't need a disclaimer.

What does flying economy teach you?

It taught me how to stay grounded in business.

How has LinkedIn changed?

It used to be the platform for promotions and long blog posts, but now it's for sharing personal experiences.

What advice do you have for building a personal brand on LinkedIn?

You should define what you want to be known for and communicate that clearly.

What are the consequences of oversharing on LinkedIn?

Oversharing can lead to posts that feel more like performances rather than genuine insights.

Can you share an example of a good type of post?

Posts that share personal stories and provide useful insights or lessons tend to perform well.

What is a common mistake people make on LinkedIn?

Confusing vulnerability with performance often leads to less impactful posts.

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