EN

How To Set Up Meta Business Manager (Step-By-Step Guide 2025)

#Social Media Marketing
2025-09-15 16:2910 min read

Content Introduction

This video guides viewers through setting up a Meta Business account, previously known as Facebook Business Manager. The tutorial covers steps including visiting the Facebook business tools page, entering personal details, and navigating to business settings. It explains how to invite team members, agencies, and system users, and emphasizes the importance of connecting existing pages to the account. Additionally, it discusses setting up ad accounts, connecting data sources such as Instagram and WhatsApp, and ensuring security through two-factor authentication. The video concludes by encouraging viewers to engage with the content and expressing gratitude for their time.

Key Information

  • The tutorial covers how to set up a Meta Business Account, formerly known as Facebook Business Manager.
  • To begin, users must visit facebook.com/business/tools and follow prompts to create their business manager.
  • Users are required to input their name and email address to proceed with the setup.
  • After setup, users can access business settings, invite team members and agencies, and manage system users.
  • Users should connect their existing Facebook pages and request approval for any Instagram accounts connected to the business.
  • The tutorial advises using multiple ad accounts for backup to prevent ad disruption.
  • Payment settings include adding credit cards and PayPal for billing, with a recommendation to have two payment methods.
  • It emphasizes the importance of domain verification for security and recommends enabling two-factor authentication for all users.
  • Creative folders are suggested for managing ad creatives efficiently, which allows bulk uploads and better organization.
  • Overall, the video aims to help users set up their Meta Business Suite effectively, catering particularly to those managing multiple brands.

Timeline Analysis

Content Keywords

Meta Business Account

The video provides a step-by-step guide on setting up a Meta Business account, which was previously known as Facebook Business Manager. It guides users to facebook.com/business/tools to begin the setup, where they can enter their name and email address to create the account.

Business Settings

Once inside the Meta Business account, users are advised to navigate to business settings to manage their team, invite people, and agencies, and configure system users for third-party integrations.

Ad Accounts

Users can manage their ad accounts by either creating a new one or adding an existing account. Adding multiple payment methods, including credit cards and PayPal, is recommended to prevent any interruptions in ads due to payment failures.

Connecting Instagram

To fully utilize the Meta Business Suite, the video emphasizes the importance of connecting an Instagram account, ensuring it is set to professional mode for effective integration.

Business Asset Groups

The concept of business asset groups is introduced, allowing users to organize their digital assets in folders for easier management and streamlined access for team members and partners.

Creative Management

The video explains how to create creative folders for better organization of ads, enabling users to upload multiple creatives simultaneously, saving time and improving efficiency.

Security Measures

Recommendations for enhancing account security include enabling two-factor authentication (2FA) for all users and verifying the business domain to ensure the integrity of the account.

Integration Settings

The video touches on various integrations and the importance of linking these settings to optimize performance in ad management and tracking.

General Tips

Throughout the video, general tips are provided to optimize the Meta Business setup, focusing on safety, user management, and effective usage of available features.

Related questions&answers

What is a Meta Business account?

A Meta Business account, formerly known as Facebook Business Manager, is a tool for managing access to pages, ad accounts, and various business-related resources.

How do I set up a Meta Business account?

To set up your Meta Business account, go to facebook.com/business/tools and follow the prompts to input your name and email address.

Can I add multiple ad accounts?

Yes, you can add up to five ad accounts to your Meta Business account.

What should I do if I can't connect my Instagram account?

Make sure your Instagram account is set up as a professional account before attempting to connect it to your Meta Business account.

How can I invite team members to my Meta Business account?

You can invite team members by going to the business settings and navigating to the 'People' section to add their emails.

What is a pixel in the context of a Meta Business account?

A pixel is a piece of code that tracks user activity on your website and helps measure the effectiveness of your ads.

Why is it recommended to have two payment methods on my account?

Having two payment methods provides a backup in case one fails, ensuring that your ads continue to run without interruption.

What is two-factor authentication (2FA) and why is it important?

Two-factor authentication (2FA) adds an extra layer of security to your account by requiring a second form of verification. It's important to use it for all users to protect your business.

How do I manage multiple brands within my Meta Business account?

You can manage multiple brands by creating business asset groups, allowing you to organize and assign permissions for different assets within your account.

What should I do if I encounter issues while setting up my account?

If you encounter issues, try logging out and refreshing the page or checking the support documentation for troubleshooting guidance.

More video recommendations

Share to: