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How to Set Up Facebook Shops to Sell Your Products

#Social Media Marketing
2026-01-09 21:2911 min read

Content Introduction
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The video discusses the recent updates to Facebook and Instagram Shops, emphasizing their increased importance for small and medium-sized businesses (SMBs). It outlines new features including seamless checkout, real-time shopping during live broadcasts, the use of AI for product tagging, and augmented reality previews. The presenter also explains the process of setting up a Facebook shop, including using Commerce Manager and catalog manager, and highlights the fees associated with selling on these platforms. It advises businesses on when to create a Facebook shop, suggesting that physical product sellers or those new to online commerce should definitely consider it. Finally, the video provides guidance on promoting the shop through organic means and targeted ads. For further promotion strategies, viewers are encouraged to check related content on increasing organic reach and mastering Facebook ads.

Key Information

  • Facebook and Instagram shops have undergone significant updates to benefit small and medium-sized businesses (SMBs).
  • The latest iteration focuses on creating a complete commerce ecosystem within Facebook, with tools for promotion, sales, and customer support.
  • A single shop presence can be built across all Facebook apps including Messenger and WhatsApp.
  • Key features include seamless checkout, real-time shopping via live sessions, AI for product tagging, and augmented reality functionalities.
  • Setting up a Facebook shop requires creating a commerce manager and catalog manager account, with options to connect existing e-commerce platforms.
  • A selling fee of 5% per shipment is applied, or a flat fee of 40 cents for shipments under $8.
  • Businesses should consider setting up a shop if they sell physical products, are new to online commerce, or already promote products on Facebook and Instagram.
  • However, businesses focusing on services or digital products may not find Facebook shops beneficial yet.

Timeline Analysis

Content Keywords

Facebook Shops

The new iteration of Facebook Shops significantly enhances tools for small and medium-sized businesses (SMBs) by providing a comprehensive commerce ecosystem, including features for promotions, marketing, customer support, and more.

E-commerce Integration

Facebook has partnered with popular e-commerce platforms like Shopify and BigCommerce to allow businesses to seamlessly integrate their existing online stores into the new Facebook Shops.

Unified Shop Presence

A new feature allows businesses to create a unified shopping experience across Facebook, Instagram, Messenger, and WhatsApp, broadening customer reach.

Seamless Checkout Experience

Facebook will store users' credit card information for a quicker and easier checkout process within Facebook Shops.

Real-Time Shopping

Businesses can now conduct real-time shopping events through Facebook and Instagram live, similar to TV shopping networks.

AI Product Tagging

Facebook will utilize AI to automatically identify and tag products within user-uploaded photos, improving product discoverability.

Augmented Reality (AR)

Users can utilize AR to try on items like sunglasses or makeup virtually, contributing to higher conversion rates for SMBs.

Commerce Manager

Setting up a Facebook shop requires using the Commerce Manager and catalog manager to organize products and manage sales effectively.

Shop Fees

Facebook Shops will charge a selling fee of 5% per shipment or a flat fee of 40 cents for orders under $8.

Promotion Strategies

Businesses can utilize organic promotion methods, Instagram's shopping tab, advertising options like dynamic ads, and share links outside of Facebook to drive traffic to their shops.

Related questions&answers

What are Facebook and Instagram Shops?

Facebook and Instagram Shops are platforms that allow businesses to set up an online shopping experience directly within the Facebook and Instagram apps.

Who should consider using Facebook Shops?

Small and medium-sized businesses (SMBs) selling physical products should consider using Facebook Shops, especially if they are new to online commerce.

What types of businesses are not a good fit for Facebook Shops?

Businesses primarily selling services or digital products may not find Facebook Shops suitable at this time.

What is required to set up a Facebook Shop?

You need to set up a Commerce Manager account and a Catalog Manager, including your business and payment information.

Are there any fees associated with selling on Facebook Shops?

Yes, there is a selling fee of 5% per shipment or a flat fee of 40 cents for shipments under eight dollars.

Can I integrate third-party e-commerce tools with my Facebook Shop?

Yes, Facebook partners with third-party e-commerce tools such as Shopify and BigCommerce for a seamless shopping experience.

How can I promote my Facebook Shop?

You can promote your shop organically on Facebook and Instagram, share links outside of these platforms, or use paid advertising methods directly from the Catalog Manager.

What is the benefit of using Facebook Shops for my business?

Using Facebook Shops can help increase visibility and sales by providing a seamless shopping experience for customers across multiple platforms.

How do I set up my product listings on Facebook Shops?

You can add products manually or use options like data feeds or Facebook Pixel if you have more than 50 items.

What features are available in the new Facebook Shops?

New features include a unified shop presence across Facebook apps, seamless checkout, real-time shopping via live streams, AI product tagging, and AR for trying on products.

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