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How to Set Up a Meta Business Manager Account (Facebook Business Manager)

#Social Media Marketing
2025-05-22 18:3110 min read

Content Introduction

This video tutorial guides viewers through the process of creating a Meta Business Account, formerly known as Facebook Business Manager. The narrator emphasizes the importance of having a dedicated business account for effective advertising on Facebook and Instagram. The video outlines the initial steps, including navigating to the business.facebook.com site and logging in with a personal profile. Viewers learn to enter their business name and email address, create ad accounts, and associate their Facebook and Instagram pages. Additional topics include managing business assets and granting access to team members. The tutorial highlights the significance of setting up billing information and the role of various team members in managing advertisements. Finally, viewers are encouraged to follow up with another video for a detailed walkthrough on setting up ad campaigns.

Key Information

  • The video provides a step-by-step guide on creating a Meta Business account, previously known as Facebook Business Manager.
  • Having a Meta Business account is essential for managing assets effectively on platforms such as Facebook and Instagram, including pages, ad accounts, and pixels.
  • Setting up a Meta Business account allows users to give access to other team members, which is crucial for collaboration as the business grows.
  • The process of creating an account and setting it up is designed to be simple and efficient, ensuring the account is secure and less likely to be disabled or hacked.
  • The tutorial emphasizes the importance of adding necessary business assets, such as Facebook and Instagram accounts, and ad accounts.
  • Users are encouraged to integrate their payment methods to run ad campaigns and manage advertising effectively.
  • The video also covers how to add team members and set their roles within the business account, ensuring proper access control.

Timeline Analysis

Content Keywords

Meta Business Account

The video discusses the steps to create a Meta Business Account, previously known as a Facebook Business Manager account. It emphasizes the importance of setting up a proper account for those planning to advertise on Facebook and Instagram, organizing various assets like ad accounts, pages, and providing access levels to collaborators.

Meta Business Suite

The video introduces the Meta Business Suite as a centralized location for managing your business assets. It includes Facebook pages, ad accounts, and Instagram profiles, enabling seamless organization and marketing efforts.

Ad Account Creation

Instructions on managing ad accounts are provided, including steps to add, claim, or create a new ad account. The importance of having a payment method set up to run ads is highlighted.

Instagram and Facebook Integration

The video guides on how to add Instagram accounts to the Meta Business Account and the process of claiming an existing Instagram account or creating a new one, integrating these platforms for better advertisement management.

User Access Management

The video discusses how to provide access to other people within the Meta Business Suite for tasks such as posting or managing ads, advising on the roles and permissions to allocate.

Billing and Payment Setup

The importance of setting up billing information for ad campaigns is reiterated, with directions on how to manage payment methods within the Meta Business Suite.

Business Account Best Practices

Best practices for advertising on Facebook and Instagram are discussed, including how to structure assets access and ensure security against unauthorized changes.

Ad Campaigns Setup

The video promises detailed walkthroughs for setting up Facebook and Instagram ad campaigns and encourages viewers to follow the steps for achieving significant results.

Related questions&answers

What is a Meta Business Account?

A Meta business account, formerly known as Facebook business manager account, is a centralized hub for managing all of your Meta assets, including Facebook pages, ad accounts, and Instagram accounts.

How do I create a Meta Business Account?

To create a Meta Business Account, go to business.facebook.com, log into your personal Facebook profile, and click on 'Create Account'. You'll need to enter your business name and email address.

Why should I set up a Meta Business Account?

Setting up a Meta Business Account allows for better organization of your Meta assets, provides access controls for team members, and helps in running effective advertising campaigns on Facebook and Instagram.

How do I give access to other people on my Meta Business Account?

You can add people to your Meta Business Account by going to the 'People' section in the settings and clicking on 'Add'. You can assign roles such as employee or admin based on the level of access you want to provide.

What if I don't have a Facebook page yet?

If you don't have a Facebook page, you can create one within the setup process of your Meta Business Account. Simply follow the prompts to create a new page.

Can I add multiple ad accounts to my Meta Business Account?

Yes, you can add multiple ad accounts. You can either create a new ad account or claim an existing one if you have run ads before.

What should I do if my ad account gets disabled?

If your ad account gets disabled, you can review the reasons provided by Meta and follow the appeals process if you believe it was done in error.

How can I manage my billing information?

To manage your billing information, go to the 'Billing' section in the Meta Business Suite, where you can add, edit, or remove payment methods.

What are the benefits of using the Meta Business Suite?

The Meta Business Suite provides a centralized location to manage all your ad accounts, pages, and insights, making it easier to handle your social media marketing efforts.

Do I need a payment method to run ads?

Yes, you must have a payment method set up to run Facebook or Instagram ad campaigns, as Meta requires payment information before enabling ad services.

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