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How To SELL On Instagram: Set Up An Instagram Shop In 15 Minutes or Less

#Social Media Marketing
2026-02-04 18:128 min read

Content Introduction
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The video discusses the importance of Instagram shopping for e-commerce businesses, noting that 130 million people interact with shopping posts monthly. It emphasizes the necessity for businesses to create an Instagram shop to increase sales and remain competitive. The presenter, Michelle, outlines what an Instagram shop is, how to set it up, and the benefits of linking it to a Shopify store. She provides a step-by-step tutorial on eligibility requirements, account setup, linking to Facebook, and syncing products. Michelle also encourages viewers to take advantage of Instagram shopping features for better sales outcomes and customer engagement, while inviting them to participate in a free webinar on growing an Instagram following.

Key Information

  • 130 million people engage with Instagram shopping posts every month.
  • Having an Instagram shop is essential for e-commerce businesses to boost sales.
  • The video discusses the benefits and implementation of setting up an Instagram shop.
  • Instagram shopping allows easy syncing of products from Shopify to Instagram.
  • It transforms posts and stories into shoppable content that enhances customer interaction.
  • Setting up an Instagram shop requires a Facebook Business Manager account and a professional Instagram profile.
  • The integration with Shopify automates product syncing and inventory management.
  • The process includes creating accounts, linking pages, and ensuring all contact details are accurate.

Timeline Analysis

Content Keywords

Instagram Shopping

Instagram Shopping enables over 130 million users to engage with shopping posts monthly, making it essential for e-commerce businesses to establish a presence on the platform to increase sales and not fall behind.

Setting Up Instagram Shop

Setting up an Instagram shop is critical for businesses as it facilitates seamless online shopping experiences. The feature allows easy synchronization of Shopify products to Instagram for creating shoppable posts and enhancing customer engagement.

E-commerce Integration

E-commerce businesses using Shopify can integrate their product catalogs with Instagram, enabling automatic syncing and inventory tracking, leading to less manual work and improved sales management.

Facebook Business Manager

Having a Facebook Business Manager account is necessary for managing ads and linking Facebook pages to Instagram profiles, ultimately enhancing the promotional capabilities of online stores.

Professional Account Setup

Converting an Instagram profile to a professional account is a crucial step that provides access to additional business tools and ad functionalities to drive traffic and increase sales.

Customer Engagement

Instagram Shopping not only promotes sales but also attracts new customers by providing a shopping experience that is accessible and engaging, capitalizing on the existing user base's time spent on the app.

Webinar on Monetization

A free webinar is available to help users learn strategies for growing their Instagram following and monetizing, even with limited followers, providing insights into driving traffic and sales.

Related questions&answers

How many people are tapping on an Instagram shopping post every month?

130 million people are tapping on an Instagram shopping post every month.

Why is being on Instagram important for e-commerce businesses?

Being on Instagram is just non-negotiable for e-commerce businesses to make more sales.

What is an Instagram shop?

An Instagram shop syncs all the products from your Shopify account to your Instagram account allowing you to create shoppable posts.

How can setting up a shop on Instagram help a business?

Setting up a shop on Instagram can transform posts and stories so that customers can view and buy your products right on Instagram.

What is required to set up an Instagram shop?

You must have an Instagram account set to professional, a Facebook Business Manager account, and be selling physical goods.

How do I connect my Shopify store to Instagram?

You can easily sync your entire product catalog to Instagram if you use Shopify, allowing for automatic updates in inventory.

What should I do if my Instagram account is not approved for shopping?

You need to wait for a few days until your account is approved by Instagram, and they'll notify you when you can start tagging products.

What are the benefits of having a professional Instagram account?

A professional Instagram account gives you access to business tools, including the ability to run ads and track performance.

What happens after I sync my ecommerce website with Instagram?

Once synced, your products will be available across Instagram, Facebook shops, and your Shopify store, providing a seamless shopping experience.

Can I sell services on Instagram shopping?

No, currently you can only sell physical goods through Instagram shopping.

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