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How To Run Instagram Ads Step By Step 2025 (New Update)

#Social Media Marketing
2025-09-02 07:189 min read

Content Introduction

This video discusses common mistakes when setting up Instagram ads, emphasizing the importance of proper configuration to avoid pitfalls. It outlines the benefits of using Instagram ads, such as reaching the right audience amid changing algorithms. The video covers practical steps, including using the Facebook Ads Manager since Facebook owns Instagram. It suggests selecting the right campaign objectives, setting budgets between $10 to $25 daily, and utilizing audience targeting features. Viewers learn about ad placements, creative inputs, and the necessity of tracking ad performance for better results. The video encourages a straightforward approach to running Instagram ads to optimize engagement and conversions, culminating in a call to action for viewers to like and subscribe for more content.

Key Information

  • Most people make one massive mistake when setting up Instagram ads without realizing it.
  • The video explains the exact steps to set up Instagram ads correctly to avoid common mistakes.
  • Instagram ads provide a way to guarantee that content reaches the right audience, especially for small businesses.
  • The Instagram algorithm is constantly changing, making organic posts less effective for visibility.
  • With Instagram ads, users can control targeting based on location, age, interests, and behaviors.
  • Running Instagram ads now is opportune, particularly with upcoming trends like the dominance of Reels in 2025.
  • Many people fail by just hitting the 'boost' button on posts, which reduces control and effectiveness of ad campaigns.
  • Proper setup involves using the Facebook ads manager since Facebook owns Instagram, providing access to more options.
  • Choosing the correct objective for your campaign is crucial, whether for sales, leads, or web traffic.
  • Budgeting is typically suggested between $10 to $25 per day to gather optimal data for campaign management.
  • Ads can significantly vary in performance based on the niche, with average click costs projected for future campaigns.
  • Testing and adjusting campaigns based on tracking data are essential for improving results over time.
  • Use of tools like Click Magic can enhance tracking and data analysis for effective marketing strategies.

Timeline Analysis

Content Keywords

Instagram Ads Setup

Most people make a critical mistake when setting up Instagram ads without realizing it. This video outlines the exact steps needed to run Instagram ads correctly, avoiding common errors.

Importance of Instagram Ads

Instagram ads are crucial for businesses, especially small ones, to guarantee content reaches the right audience due to the changing Instagram algorithm. Organic posts may no longer be effective.

Control with Instagram Ads

Instagram ads provide complete control over targeting, including location, age, interests, and behaviors, making it a valuable marketing tool.

Ad Creation Process

To create ads, users need to navigate to the Facebook Ads Manager (as Facebook owns Instagram), select objectives for their campaigns, and ensure they set budgets correctly.

Ad Objectives

Selecting the right campaign objective is crucial. It can range from sales to lead generation or driving traffic, influencing how ads are targeted and optimized.

Budgeting and Scheduling

Setting a daily budget between $10 to $25 is recommended for optimal performance. Ads should be scheduled for analysis and adjustments to improve effectiveness.

Audience Targeting

Users can customize audience settings to ensure their ads reach specific demographics and areas. Keeping targeting broad allows Instagram's algorithm to work effectively.

Tracking Ads

Tracking is essential for analyzing ad performance. Users can utilize tools like Click Magic to track clicks, conversions, and traffic sources.

Creative Elements

Incorporating engaging images, videos, and compelling text in ads is important. Users can upload their media directly in the Ads Manager.

Publishing Ads

After setting everything up, users click to publish their ads, ensuring they’re ready for instant visibility on Instagram and other linked platforms.

Related questions&answers

What is the one massive mistake most people make when setting up Instagram ads?

Most people hit the boost button, which gives them way less control and can lead to lower quality campaigns.

Why should we bother with Instagram ads?

Instagram ads are one of the only ways to guarantee that your content reaches the right audience, especially with the constantly changing algorithm.

What should I do instead of hitting the boost button?

You should use the Facebook ads manager to set up your campaigns, allowing for more tailored targeting and better control.

How should I choose the objective for my Instagram ads campaign?

You should choose an objective based on your goals, such as conversions, leads, or driving traffic to your website.

What budget should I set for Instagram ads?

It's suggested to spend anywhere between $10 to $25 per day to get optimal data for decision-making.

What is the average cost per click on Instagram ads as of 2025?

The average cost per click is around $1.09.

How do I track the performance of my Instagram ads?

You can track the performance through the ads manager and using tracking platforms like Click Magic to analyze data.

Can I select my target audience for Instagram ads?

Yes, you can select your target audience and control who sees your ad, making it more effective.

What type of ad formats can I use for Instagram ads?

You can use image ads, video ads, carousels, or stories depending on what you want to promote.

How do I ensure my ads are optimized for Instagram?

You can optimize your ads by selecting manual placements specifically for Instagram and adjusting the media crop for vertical formats.

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