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How to Run Facebook Ads in 2025 (New Proven Method)

#Social Media Marketing
2025-11-28 16:529 min read

Content Introduction
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The video discusses a more effective method for running Facebook ads in 2025, highlighting a shift from traditional three-step funnels to a more dynamic, all-in-one campaign approach. The speaker explains how advertisers can utilize Meta's advanced algorithms to target ads based on user behavior at different stages of awareness. This strategy emphasizes creating diverse ad creatives within a single campaign, which optimally engages audiences and improves budget efficiency. The speaker also advises against quickly disabling ads with poor performance, suggesting that they might still serve a purpose in warming up potential customers. Overall, the video serves as a guide for marketers looking to adapt to changing advertising realities while maximizing engagement and conversions.

Key Information

  • The presentation discusses a new, smarter method for running Facebook ads in 2025 that is different from traditional strategies.
  • The classic approach involved a three-step funnel: awareness, sales leads, and conversion-focused ads, but is now less effective due to changes in Meta's algorithm.
  • Advertisers can now bypass earlier funnel stages and use a single sales campaign aimed directly at converting potential customers.
  • Meta's new algorithm allows for an all-in-one funnel campaign that combines various ad types, adapting to the audience's stage of awareness.
  • This strategy emphasizes the importance of maintaining an ongoing awareness campaign to continuously feed new leads into the funnel.
  • Success with this new approach depends on creating diverse ad creatives for different audience awareness levels and leveraging Meta's AI capabilities effectively.

Timeline Analysis

Content Keywords

Facebook Ads Strategy 2025

The video discusses a new method for running Facebook ads in 2025 that differs from the old school approach. It emphasizes the importance of adapting ad strategies to leverage Meta's smarter algorithms, allowing advertisers to skip traditional funnel steps and focus directly on conversions.

Funnel Strategies

Traditional funnel strategies involved a three-step process: top of funnel (TOF) for awareness, middle funnel for leads or sales, and bottom funnel focused on conversions. The new approach suggests consolidating these into a single campaign with diverse creatives tailored to different audience awareness stages.

Meta's AI Algorithm

Meta's smarter algorithms are highlighted for their ability to predict which users are ready to buy, allowing advertisers to create ads that directly target potential customers based on their stage in the buying process.

Ad Campaign Efficiency

The video advocates for using an all-in-one campaign format, which allows the combination of various ad types (TOF, middle, and bottom funnel) to optimize spending and improve long-term results, using Meta’s AI to adapt to audience responses.

Ad Performance Management

Advertisers are encouraged to maintain underperforming ads if Meta continues to spend on them, as they may still serve as valuable top of funnel content. Instead, focus should be placed on cutting ads that do not receive any spend from Meta.

Creative Diversity

The importance of creative diversity within ad campaigns is emphasized, suggesting that different types of ads (problem-aware, solution-aware, and conversion-focused) should be included to effectively nurture prospects through the sales funnel.

Audience Targeting

The presentation discusses how ads should be tailored to specific audience awareness levels—problem unaware, solution aware, and product aware—to maximize effectiveness and ensure comprehensive coverage throughout the customer journey.

Related questions&answers

What is the new way to run Facebook ads in 2025?

The new way to run Facebook ads in 2025 involves using an all-in-one funnel campaign with one campaign, one ad set, but multiple diverse creatives inside it.

How does the new Facebook ad strategy differ from the old one?

The new strategy skips the traditional top and middle of the funnel ads and directly targets audiences who are ready to convert, while still using elements from the awareness and consideration phases.

What are the benefits of using diverse creatives in a single campaign?

Using diverse creatives allows Meta's algorithm to show the right type of ad to the right audience based on their stage of awareness, improving ad efficiency and long-term results.

Why did traditional three-step funnel strategies often fail?

Traditional strategies often failed because they relied on warming up an audience, but as people ready to buy dwindled, ad performance would crash without new leads being fed into the funnel.

What kind of ads should I create for different stages of awareness?

You should create problem-aware ads for those unfamiliar with the issue, solution-aware ads for those who know the problem but not the fix, and conversion-focused ads featuring testimonials and strong calls to action.

What should advertisers do if their ads are not performing well?

Advertisers should focus on cutting ads where Meta isn't spending at all and replace them with fresh creatives that target different awareness levels.

How does Meta's AI influence ad performance?

Meta's AI helps target ads more effectively by deciding who sees what ad based on audience engagement, ensuring that even low-performing ads could serve as awareness drivers for upcoming ads.

What is the recommended way forward for advertising in 2025?

The recommended approach involves consolidating campaigns into one with creative diversity, which saves time and funds while harnessing Meta’s AI for better outcomes.

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