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How To Run Brand Awareness Campaign On Facebook And Instagram Ads

#Social Media Marketing
2025-09-02 19:438 min read

Content Introduction

In this video, the creator guides viewers through the process of setting up a brand awareness campaign using Facebook Ads, which also includes Instagram. The tutorial covers everything from accessing the Facebook Ads Manager to selecting campaign objectives, managing budgets, and targeting specific audiences. The presenter explains how to adjust ad placements, particularly for Instagram, and emphasizes the importance of crafting an engaging ad with proper image or video selection. Additionally, tips for maximizing reach and audience engagement, including selecting interests and filtering by language, are provided. The video is designed to be a comprehensive step-by-step guide for beginners looking to enhance their brand visibility online.

Key Information

  • The video teaches how to set up a brand awareness campaign on Facebook ads, including Instagram.
  • Instagram is owned by Facebook, and users can adjust ad placements to show ads specifically on Instagram.
  • To set up a campaign, access the Facebook Ads Manager, select the campaign objective as 'Awareness', and name the campaign.
  • Users can set budgets based on audience size and define scheduling for their ads.
  • In audience control, the speaker suggests selecting the original audience for better budget control, targeting based on location and interests.
  • The ad setup involves using single images or videos and includes steps for adding creative content.
  • The video covers how to adjust placements to focus exclusively on Instagram stories and reels.

Timeline Analysis

Content Keywords

Brand Awareness Campaign

This video tutorial teaches viewers how to set up a brand awareness campaign on Facebook ads, including Instagram integration. The process involves accessing Facebook Ads Manager, selecting campaign objectives, setting budgets, and defining target audiences.

Facebook Ads Manager

The video explains how to navigate to Facebook Ads Manager and create a new ad campaign, focusing on objectives like awareness and maximizing reach, while adjusting placements for Instagram.

Audience Targeting

The importance of selecting the right audience is emphasized, covering location targeting, demographic specifications, and interest-based targeting for effective ad delivery.

Ad Creative Setup

The guide describes how to set up ad creatives, including single image or video ads, with tips on uploading content and ensuring the visuals adhere to the platform's guidelines.

Campaign Budgeting

Viewers learn how to set a budget for their campaigns depending on the size of their target audience and their marketing goals, with practical budgeting tips.

Publishing Ads

The final steps show how to review and publish the ads, with advice on maintaining original video dimensions to avoid cropping issues that can affect ad visibility.

Manual vs Automatic Placements

The differences between manual and automatic placements in Instagram ads are discussed, along with the benefits of selecting specific placements to reach the target audience effectively.

Engagement Strategy

The tutorial suggests engaging with the audience through curated interests and tailored ad copies to generate better ad performance metrics.

Related questions&answers

What is the purpose of this video?

The purpose of this video is to teach viewers how to set up a brand awareness campaign on Facebook Ads, including Instagram.

How can I make my ads show only on Instagram?

To show your ads only on Instagram, you need to adjust the placements when setting up the campaign.

How do I access Facebook Ads Manager?

If you don't know how to get to Facebook Ads Manager, simply Google 'Facebook Ads Manager' to find the page.

What objectives can I choose for my campaign?

You can select 'Awareness' as your objective when creating the ad campaign.

What should I consider when setting my budget?

Consider the size of your target audience and how much you're willing to spend. Adjust the budget according to your campaign goals.

What type of audience should I target?

Select your target audience based on location, gender, and interests to ensure your ads reach the right people.

How many interests should I select for my audience?

Ideally, you should select a stack of 5 to 10 relevant interests for your audience targeting.

What kind of ad formats can I use?

You can use a single image, video, carousel ads, or a collection of products based on what you are promoting.

How can I ensure my video is optimized for ads?

Keep your videos original and avoid cropping by Facebook. Resize videos as needed to make sure text and key information are visible.

What should I do after setting up my ad?

After setting up your ad, simply hit 'Publish' to launch your campaign.

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