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How to Nail Your Facebook Content Marketing Strategy?

#Social Media Marketing
2025-09-28 20:537 min read

Content Introduction

The video emphasizes the importance of utilizing both paid and organic strategies in social media marketing. It argues that simply creating a Facebook page and running ads is insufficient without regular organic content to build brand awareness and engage with followers. The content should be a mix of original posts and curated materials, with guidelines suggesting an 80/20 ratio of original to shared content. Additionally, the video highlights the significance of responsiveness via platforms like Messenger, as it enhances customer service and boosts the organic ranking of Facebook pages. Ultimately, the content strategy aims to create authentic connections with the audience and maintain effective communication.

Key Information

  • Posting content on social media is essential; it's not enough to just have a Facebook page or rely on ads alone.
  • A successful social media strategy should combine both organic and paid content, with organic content being crucial for brand awareness, consistency, and engagement.
  • Original content generates higher engagement and helps build genuine connections with the audience, as opposed to merely sharing others' posts.
  • The 80/20 rule suggests that about 20% of content should focus on promotions and sales, while 80% should cover other engaging topics.
  • Messenger has become a vital communication tool for businesses, offering options for customer service interactions through messaging instead of only phone calls.
  • Using chatbots can ensure businesses remain responsive without becoming overwhelmed, enhancing customer interactions and maintaining an efficient business page.

Timeline Analysis

Content Keywords

Social Media Strategy

An effective social media strategy should include both organic and paid content to maximize reach and engagement. It is not sufficient to rely solely on creating a Facebook page or running ads. Organic content is essential for building brand awareness, maintaining consistency, and engaging with followers.

Content Balance

The 80/20 rule suggests that about 20% of your content should focus on business-related promotions while the remaining 80% should cover diverse topics to avoid being overly sales-oriented. This balance fosters better connections with the audience.

Messenger for Business

Facebook Messenger has become a critical tool for global communication and customer service. It allows businesses to maintain responsiveness and engage with customers through chatbots, enhancing user experience without being overwhelming.

Chatbots

Chatbots like ManyChat assist businesses in automating customer interactions across various platforms, enabling quick responses to inquiries and improving customer satisfaction.

Related questions&answers

Why is it important to post content on social media?

Posting content is essential to build brand awareness, maintain consistency, and engage with fans or new followers.

Is running ads alone sufficient for social media success?

No, running ads alone is not enough. A good social media strategy combines both paid and organic efforts.

How does organic content contribute to social media strategy?

Organic content is essential for building brand awareness, maintaining consistency, and engaging with the audience.

What is the 80/20 rule in content posting?

The 80/20 rule suggests that about 20% of your content should focus on business-related promotions, while the remaining 80% should cover everything else.

How can businesses ensure responsiveness on social media?

Businesses can use chatbot solutions like ManyChat to respond to customer inquiries instantly and maintain responsiveness without being overwhelmed.

What type of content is more likely to go viral?

Original content is more likely to go viral and generate high engagement compared to sharing memes or news articles.

Why is it beneficial to curate content?

Curating content is part of a healthy mix and helps provide valuable information while maintaining audience engagement.

How does Messenger affect customer service?

Messenger offers flexibility for customers to message or email without talking on the phone and can enhance the customer service experience.

What is the role of chatbots in customer interaction?

Chatbots automate conversations, helping businesses respond to FAQs and guide users through processes, thus improving user experience.

How can responsiveness on Messenger impact a business?

Responsiveness on Messenger can boost a business's organic ranking on Facebook, as the platform favors pages that respond quickly.

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