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How To Make Money With Instagram and Facebook Monetization [TUTORIAL]

#Make money
2025-09-04 22:158 min read

Content Introduction
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In this video, the host discusses the potential for creators to earn money through Instagram's Reels bonuses program. The program allows creators to get compensated based on the performance of their Reels, similar to how YouTube’s revenue-sharing model works. Despite the lower pay-per-view earnings compared to YouTube, creators can still make significant earnings—up to $35,000 per month—during the program's operational year. The video addresses the transition of Instagram's Reels bonuses to new monetization options being rolled out by Facebook, which includes a similar program for creators on the platform. The host also explores eligibility criteria and the overall landscape of monetization for content creators, urging viewers to stay informed and apply for opportunities as they arise.

Key Information

  • Content creators can earn money on Instagram through its Reels Bonuses program, which pays based on performance.
  • While the pay per view scale is lower than YouTube's, some creators made up to $35,000 per month from posting content.
  • The Reels Bonuses program was operational for just over a year before being shut down in March 2023.
  • Although the ability to earn from Reels was taken away, existing payments were honored.
  • Instagram introduced new monetization programs, including ads on profiles and adson Reels, though their effectiveness varies.
  • For Instagram, two primary ad types include ads that appear between photos and ads played at the end of Reels.
  • Monetization options are a work in progress for Facebook, with recent announcements indicating an intention to pay creators more.
  • A Facebook monetization system is currently being tested with plans to roll it out worldwide in 2025.
  • To be eligible for monetization programs, creators must meet specific criteria such as age, location, and maintaining good standing with platform policies.
  • The podcast discusses strategies for content creators to optimize their chances of monetization, emphasizing the importance of building a personal brand.

Timeline Analysis

Content Keywords

Instagram Reels Bonuses

The Instagram Reels Bonuses program allows creators to get paid for the performance of their Reels. Although the pay scale is lower than YouTube's revenue sharing, creators could earn substantial amounts, with some reportedly making up to $35,000 per month. The program was discontinued in March 2023 but there were new monetization options introduced recently.

Monetization Programs

Facebook has rolled out various monetization programs, including ad options like Ads on Profile and Ads on Reels, aimed to enhance creator revenue. These programs are designed to help users monetize various forms of content on Facebook, offering significant payments for qualified creators.

Content Creation Challenges

Content creators face challenges due to low monetization returns, especially on platforms like Instagram compared to YouTube. Despite the enjoyment and engagement of content creation, many creators find the financial compensation underwhelming.

Creator Qualification Criteria

To qualify for Facebook and Instagram monetization programs, creators must be 18 or older, live in a region where the program is available, and maintain a clean content record without violations.

Future Opportunities

In 2025, Facebook plans to make content monetization programs available worldwide. Creators can currently apply for programs to increase their chances of being invited to monetization opportunities.

Related questions&answers

Can you get paid just for posting Reels?

Yes, but it's a little tricky. Instagram has a Reels bonuses program that pays you based on the performance of your Reels.

How much can you make from posting Reels?

People have been able to make up to $35,000 per month from posting Reels, but the pay-per-view scale is lower than on YouTube.

What happened to the Reels bonuses program in March 2023?

In March 2023, Instagram announced that they were shutting down the Reels bonuses program but honored existing payments.

What new monetization programs have been introduced?

Instagram and Facebook have rolled out new monetization programs, including ads on profile and ads on Reels.

What is the difference between Ads on Profile and Ads on Reels?

Ads on Profile are advertisements that appear between your photos, while Ads on Reels involve running ads within or at the end of your Reels.

Are there new monetization options available?

Yes, Facebook is currently testing monetization options for Reels and has announced new programs for creators, including a process to apply for these opportunities.

How can I qualify for monetization programs?

You typically need to be 18 years or older, reside in a country where the program is available, and have no content violations to qualify.

How can I check my monetization status on Instagram?

You can check your monetization status by going to the settings in the Instagram app and selecting 'Creator tools' or 'Professional tools', then 'Monetization status'.

What should I do if my posts have been taken down?

If you have had posts taken down, your odds of being invited to monetization programs may decrease. You can tap on notifications for violations to understand and potentially dispute them.

Is it possible to apply for the Facebook monetization program?

Yes, there is a way to apply for the Facebook monetization program through a form linked in the description of relevant content.

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