How to Make Advanced Social Media Reports with Metricool + Looker Studio [Step-by-Step Guide]

2025-09-02 23:2610 min read

Content Introduction

In this tutorial, Isabelle from the Metrical team guides viewers through the process of automating report building using Metrical with Lucer Studio. She highlights the challenges of manual report creation, comparing it to assembling IKEA furniture without instructions. The video covers connecting a Metrical account to Lucer Studio, creating automated reports, and designing professional dashboards tailored to specific brands or clients. Viewers are introduced to fundamental features of Lucer Studio, such as visualization tools and data connections. Isabelle demonstrates how to customize metrics and dimensions for reports, showcasing various graphs and tables to represent data accurately. The tutorial emphasizes the importance of selecting the right data sources and customizing visuals to meet client needs. It concludes with an encouragement to try Metrical Premium, offering a 30-day free trial while inviting viewers to like the video and suggest topics for future tutorials.

Key Information

  • Building reports manually is tedious, likened to assembling IKEA furniture without instructions.
  • The tutorial introduces how to connect Metrical to Lucer Studio to create automated, up-to-date reports.
  • It covers accessing Lucer Studio via Gmail and creating automated reports that include various metrics.
  • User can select different social media platforms to include in reports, such as TikTok, Instagram, and Facebook.
  • Metrical allows users to create professional dashboards tailored to their brand or client needs.
  • The video provides a guide on how to customize and visualize data through charts and maps, showcasing followers' demographics and engagement metrics.
  • Emphasizes the importance of correctly connecting metrics and dimensions from the same platform to avoid errors.
  • Includes tips on using Lucer Studio efficiently, such as utilizing templates and customizing chart styles.
  • Offers viewers a 30-day free trial of Metricool Premium for greater access to features.

Timeline Analysis

Content Keywords

Metrical Automation

Metrical helps automate report building that often feels cumbersome, comparing the process to building IKEA furniture without instructions. Isabelle from the Metrical team provides guidance on connecting your account to Lucer Studio to create automated and updated reports.

Lucer Studio

Lucer Studio is Google's data visualization tool. Users can access Lucer Studio by signing in with their Gmail on lucerstudio.google.com. It features various functionalities, including connecting to data sources for creating automated reports.

Data Sources

In Lucer Studio, users can connect to any data source or report. This guide demonstrates how to utilize Metrical within Lucer Studio to generate customized reports, including various metrics across platforms like Instagram, TikTok, and Facebook.

Automated Reports

The video explains the steps to create automated dashboards tailored to brands or clients, and the connection setup required for generating these dashboards using Metrical and Lucer Studio.

Creating Charts

Tutorial on building charts in Lucer Studio, specifically focusing on metrics like followers, likes, and comments for Instagram. Users can replicate or modify existing data representations to suit their needs.

Visualization Techniques

Isabelle discusses different types of visual representations available in Lucer Studio, such as line and bubble maps. The importance of customizing visuals for better understanding of metrics is emphasized.

Metric Selection

Viewers learn how to select and customize their metrics when creating reports in Lucer Studio, ensuring they align with the key performance indicators (KPIs) of their clients or brands.

Account Connectivity

Instructions for connecting Metrical to other social media platforms through Lucer Studio for streamlined report generation. The importance of confirming connections and using proper dimensions and metrics is highlighted.

Customization Options

The tutorial covers how to customize the appearance of reports and charts in Lucer Studio, ensuring they meet specific aesthetic standards and communicate data effectively.

30-Day Free Trial

A reminder for viewers that a 30-day free trial of Metricool Premium is available, allowing them to try out all the features discussed in the video, enhancing their reporting and analytical capabilities.

Interactive Maps

Instruction on creating interactive maps that visualize follower distribution by city, showcasing how to enhance report interactivity and engagement.

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