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How to Launch a "Facebook Page Like" Ad Campaign (get Cheap Likes)

#Social Media Marketing
2025-06-13 21:589 min read

Content Introduction

In this video, Nathan from Crazy Marketing explains how to effectively launch a Facebook ad campaign aimed at growing your Facebook page's likes and followers. He guides viewers through the initial setup in Ads Manager, including creating a custom audience from existing likes. Nathan emphasizes the importance of excluding current page followers from the target audience to optimize ad spend. He outlines how to set campaign objectives, focusing on engagement and maximizing page likes. Throughout the video, he discusses strategies for targeting global audiences, recommending settings that utilize Facebook's algorithm effectively. He provides tips on ad visuals and copy, aiming to boost page engagement and organic reach. The video concludes with Nathan's encouragement for viewers to engage with the content via likes and comments, while reminding them to visit his website for additional resources.

Key Information

  • Nathan from Crazy Marketing shows how to launch a Facebook ad campaign to grow a Facebook page and gain likes and followers.
  • He emphasizes the importance of creating a targeted audience in the Ads Manager and selecting a custom audience from existing page followers.
  • The strategy includes excluding current followers from the audience to avoid advertising to them again.
  • Nathan advises setting up an engagement campaign objective to maximize page likes and using manual setup options for better control.
  • He mentions the significance of organic reach on Facebook and how getting likes adds credibility and social proof.
  • Nathan recommends turning on tracking for ads to monitor engagement and effectiveness and leaving audience targeting to Facebook's algorithm for optimization.
  • Finally, he suggests testing different ad copies to determine which yields the most likes for minimal cost.

Timeline Analysis

Content Keywords

Facebook Ad Campaign

In this video, Nathan explains how to launch a Facebook ad campaign aimed at growing your Facebook page and gaining likes and followers. He provides step-by-step instructions on using the Ads Manager to create a custom audience and target the right people.

Custom Audience

Nathan discusses the importance of creating a custom audience for your Facebook ad campaign, targeting users who currently like or follow your page to maximize engagement without wasting ad spend.

Ad Objectives

He explains that the objective of the campaign should be engagement, and highlights the importance of selecting the right page to target, and adjusting settings for the best results.

Social Proof

The video stresses that acquiring page likes serves to enhance social proof and credibility rather than directly boosting business growth. The followers' engagement is crucial for organic traffic.

Ad Creation and Testing

Nathan advises on building an appealing ad, including setting it to a global audience. He emphasizes using Facebook’s built-in tools for testing various ad copies and media to optimize engagement.

Tracking and Optimization

There are suggestions for tracking the effectiveness of your ads through Facebook's pixel, which helps in understanding user interactions and improving future campaigns.

Related questions&answers

What is the purpose of the video?

The video showcases how to launch a Facebook ad campaign to grow your Facebook page and gain likes and followers.

What should I do first when creating a Facebook ad campaign?

You should go to the Ads Manager and create an audience first.

What type of audience should I create for the ad?

You can create a custom audience based on the people who currently like or follow your Facebook page.

Is it important to exclude current followers from the ad audience?

Yes, you want to exclude those who already like your page to avoid advertising to them again.

What is the recommended campaign objective?

The recommended objective is engagement, to maximize the number of page likes.

How should I adjust my audience settings?

You should ensure your audience settings include appropriate demographics and potentially set locations to worldwide for broader reach.

What should I do if I want to track the performance of my ads?

It's recommended to turn on tracking to monitor clicks on your ads leading to your website.

What is the significance of having a large number of page likes?

Having a large number of page likes serves more for social proof and credibility than significantly increasing organic reach.

How can I utilize Facebook's algorithm for my ad campaign?

You can use the Advantage Plus audience option so Facebook's algorithm will optimize your ads for better performance.

What should I include in the ad content?

You should include compelling primary text and visuals to attract engagement, such as an image that represents your brand.

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