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How to grow your brand on X and LinkedIn without ads

#Social Media Marketing
2025-10-15 19:125 min read

Content Introduction
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In this video, Colin Rutherford outlines a 90-day system for business owners looking to grow their personal brand on social media platforms X and LinkedIn without spending on ads. He emphasizes the importance of consistent engagement, advising viewers to comment 30 times daily and post at least twice a day. Colin suggests creating quality, insightful comments that add value to others' content while focusing on building authentic relationships over self-serving outreach. He encourages the audience to share useful frameworks, strategies, and personal stories to enhance engagement and authority. Additionally, Colin provides insights on crafting an appealing profile and the benefits of pinning posts for increased visibility. He concludes by inviting viewers to download a free personal brand growth playbook that complements the discussed strategies.

Key Information

  • The video presents a 90-day system to grow personal brands on platforms like X and LinkedIn without spending on ads.
  • The speaker, Colin Rutherford, emphasizes the importance of consistency in posting and engagement on social media.
  • He advocates posting regularly and involves a commenting strategy called the '30-30 rule', where users are encouraged to comment on 30 posts every day.
  • The personal branding approach focuses on building relationships and providing value rather than seeking immediate returns.
  • Rutherford mentions the importance of authenticity and sharing personal stories to engage followers.

Timeline Analysis

Content Keywords

Personal Brand Growth

The video discusses strategies for growing a personal brand on social media platforms like X and LinkedIn without spending on ads. It introduces a 90-day system for business owners to enhance their personal brand, including daily engagement and posting techniques.

90-Day System

A structured 90-day plan emphasizing consistency in engaging and posting on social media. The plan encourages users to comment and post regularly to grow their audience and establish authority online.

Engagement Strategy

The speaker highlights the importance of commenting on other users' posts to boost visibility and engagement. The suggested goal is to comment 30 times daily, yielding a snowball effect in audience growth.

Content Strategy

Successful content for building personal brands should include sharing useful frameworks, personal stories, and client success stories, aimed at adding value to the audience.

Profile Optimization

The video advises on improving one's social media profile by having a clear profile picture and bio that clearly states who you are, what you do, and who you help.

Daily Outreach

Encouragement to perform daily outreach by messaging five people in your niche to build relationships, emphasizing a value-first approach to networking.

Personal Brand Playbook

The speaker offers a free personal brand playbook which contains deeper insights and actionable strategies that complement the discussed 90-day commitment.

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