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How to grow on Instagram (according to Instagram) in 2025

#Social Media Marketing
2025-06-16 12:099 min read

Content Introduction
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In this video, the speaker discusses recent changes to Instagram's algorithm and the effective strategies for growing an account. The speaker shares insights from Instagram itself, focusing on the importance of generating content that encourages shares and evokes strong emotions. They emphasize the significance of engagement rates, especially how shares signal content's value to the algorithm. Additionally, the speaker touches on the relevance of hashtags, stating that while they help users discover content, their actual impact on reach may vary. The video also highlights new features like the 'close friends' option for stories and the importance of experimenting with content types. Overall, the aim is to provide tips for leveraging Instagram's evolving platform effectively.

Key Information

  • The speaker discusses Instagram's recent strategies for helping users grow their accounts, particularly emphasizing the platform's algorithm.
  • Shares are highlighted as one of the most important signals for Instagram's algorithm, affecting how content is ranked and distributed.
  • The speaker advises creating content that encourages sharing, as it may lead to better visibility and engagement.
  • Instagram has acknowledged that content should be evaluated on its own merits; underperforming posts don't necessarily jeopardize future content.
  • They clarify that editing posts does not harm their ranking in the algorithm, countering prior misconceptions.
  • Instagram has also confirmed that hashtags are still relevant, but their quality and relevance are more critical than the quantity used.
  • The importance of creating emotionally engaging content was emphasized, as it tends to perform better.
  • New features are being rolled out regularly, and users are encouraged to experiment with these features to enhance engagement.
  • Reels are mentioned as particularly effective, accounting for a significant portion of engagement on the platform.
  • Overall, the speaker encourages experimentation and creativity, urging users not to get too bogged down by the algorithm while still focusing on strategic content.

Timeline Analysis

Content Keywords

Instagram Growth Secrets

The video discusses the latest insights from Instagram about how to grow your audience on its platform. Key points include the algorithm's focus on engagement signals such as shares, which are crucial for increasing visibility. The video outlines tips on content creation that elicits strong emotions and encourages sharing.

Instagram Algorithm

The Instagram algorithm prioritizes content based on signals like shares and sends per reach. It highlights that shares are one of the most valuable indicators to the algorithm. Content that performs well now doesn't guarantee future performance unless it evolves and engages the audience continuously.

Content Strategy

A successful content strategy includes using Instagram's features effectively. The video emphasizes utilizing Reels, creating emotionally resonant content, and leveraging evergreen topics to maintain engagement over time.

Hashtags

Hashtags still play a role in content discoverability. While they are less critical than before, using relevant hashtags can help users find content. Instagram emphasizes using fewer but more relevant hashtags rather than overloading with many.

Instagram Features

Discusses the recent introduction of features like 'Close Friends' for sharing live content and the importance of actively using these features to connect with audiences. The video suggests sharing 10 Reels a month for optimal engagement.

Audience Engagement

Engaging your existing audience through conversations and interactive content matters. Instagram's data suggests a focus on community and building relationships rather than just increasing numbers.

Related questions&answers

What recent changes has Instagram made regarding content sharing?

Instagram has been sharing tips on how to grow on the platform, emphasizing the importance of shares as a key signal to their algorithm.

How can content go viral on Instagram?

Content can go viral on Instagram when it sends the right signals to the algorithm, particularly through shares and engagement.

Does editing a post affect its performance on Instagram?

Editing a post does not lead to it being reevaluated for ranking purposes, meaning it won't count as a new post in terms of reach.

What is the significance of using hashtags on Instagram?

Hashtags can help people find your content, but Instagram has indicated that using a large number of hashtags does not necessarily improve reach; quality is more important.

What are some content types that perform well on Instagram?

Content that evokes strong emotions, such as excitement or fear, tends to perform well, along with targeted content focused on specific communities.

How often should I post Reels on Instagram?

Instagram suggests aiming to share around 10 Reels a month as a target for engagement and visibility.

What features should I focus on using for better engagement?

Instagram encourages users to experiment with various features, including the 'Add Your' sticker on stories and regularly utilizing Reels for increased audience interaction.

What impact does audience engagement have on content visibility?

Engaging content, especially if it resonates well with the audience, is likely to be shared more, resulting in greater visibility and reach.

Is shadow banning a real concern on Instagram?

Instagram's officials have stated that shadow banning is not a real practice, indicating that issues might arise from content violations instead.

What should I consider when creating content for Instagram?

Focus on creating content that encourages sharing, resonates with your audience, and utilizes Instagram's various features effectively for better engagement.

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