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How To Get Brand Deals As a Small Influencer

#Social Media Marketing
2025-09-04 11:498 min read

Content Introduction

In this video, the speaker discusses strategies for small creators to get paid through brand deals despite having fewer followers. He emphasizes the importance of providing value in content, building a niche community, and engaging with the audience. The speaker recommends a professional outreach process, including contacting the right brand representatives and showcasing one's engagement metrics. He advises against directly seeking payment from brands too early, advocating instead to prove value first. The speaker shares his personal journey in content creation, highlighting the risks taken and the learning experiences along the way, and encourages viewers to adopt a value-first approach to business partnerships in social media.

Key Information

  • The video discusses how small creators can get paid through brand deals.
  • Key strategies include reaching out to brands and presenting yourself professionally.
  • Creators can achieve brand partnerships even with fewer than 10,000 followers by providing value and establishing niche-based communities.
  • Offering to create user-generated content (UGC) can be a good way to start relationships with brands, particularly smaller, up-and-coming companies.
  • It's important to protect your personal brand and ensure any contracts are reviewed by a professional to avoid unfavorable terms.
  • The speaker recommends providing more value than what is expected and being proactive in engagements with brands.
  • Joining a supportive community or mentorship can provide additional resources for networking and professional development.

Timeline Analysis

Content Keywords

Getting Paid as a Creator

The video discusses how small creators can get paid through brand deals, emphasizing reaching out to brands, identifying the right contacts, and approaching them professionally. The speaker shares personal experiences of earning significantly despite having fewer than 10,000 followers.

Value Creation

Creators are encouraged to provide consistent value in their content to engage their audience and attract brand partnerships. This involves creating niche-based content and being involved with the community.

Brand Outreach

The speaker outlines strategies for reaching out to brands and maximizing opportunities for collaboration, including using tools like Apollo.io to find brand managers.

Professional Growth

The importance of professional management in navigating brand deals is highlighted, along with suggestions on how to approach and negotiate contracts for better terms.

Social Media Strategy

The video advises creators on presenting themselves as serious contributors in the influencer space while also protecting their personal brand and likeness in contracts.

Mentorship and Community

The speaker promotes a mentorship program and community that aids creators in growing their brand and becoming part of a network of like-minded individuals.

Related questions&answers

What is the main topic of the video?

The video discusses how small creators can get paid through brand deals.

How can a creator start reaching out to brands?

Creators should find the right contact person, usually an athlete manager or affiliate manager of the company they want to collaborate with.

What is a recommended tool for creators to use?

The video mentions using a tool called Max, which combines functionalities of different platforms for monetizing and managing social media content.

What should creators provide to attract brand deals?

Creators should focus on providing value to their followers and potential brand partners, demonstrating engagement and analytics.

What is the importance of protecting oneself in contracts?

It is crucial to have a professional review contracts to avoid being locked into unfavorable terms or having one's likeness used without consent.

What are three key actions suggested for creators looking for brand deals?

1. Provide value to their audience. 2. Create niche-based content. 3. Properly market themselves to brands.

What type of brands should smaller influencers target?

Smaller influencers should look for up-and-coming companies that may be more willing to collaborate.

Can creators negotiate their rates with brands?

Yes, they should negotiate and show the value they can bring to a brand, rather than simply asking for payment upfront.

What is one mistake creators should avoid?

Creators should avoid hitting up large, established brands without a proven track record or substantial following.

What additional benefits are mentioned for joining a community of creators?

Joining a community can provide networking opportunities, support, and shared learning experiences, as well as access to potential brand collaborations.

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