EN

How to Find $1 Million Untapped Winning Products to Build a Real Shopify Brand Around

#Make money
2025-09-04 11:0311 min read

Content Introduction

In this video, Ricky Hayes discusses how to find untapped winning products to build a sustainable brand, focusing on thorough research techniques. He emphasizes the importance of engaging with social media platforms, particularly Instagram, to spot trending items that resonate with consumers. Hayes shares actionable steps, such as creating a dedicated social media account, utilizing Chrome extensions for image downloads, and analyzing competitor traffic on tools like SimilarWeb. He advocates for deep diving into niche markets, particularly in the dog accessory category, as they showcase high engagement. Throughout, he encourages viewers to actively participate by commenting and liking the content to access additional resources. The video concludes with a reminder of the significance of investing time in product development and marketing strategies to foster long-term success.

Key Information

  • The video focuses on finding untapped winning products to build a real brand around.
  • Ricky Hayes, the speaker, offers a Google doc for viewers who engage with the content, promising a follow-up on creating a brand around products mentioned in the video.
  • He emphasizes the importance of deep research, including using Instagram to find products and understanding audience engagement.
  • Ricky shares a personal experience of building a pajama brand and encourages viewers to do in-depth research into various niches, specifically highlighting the dog lovers niche.
  • He advises using tools like Google Trends and SimilarWeb to assess traffic and product viability.
  • Ricky mentions that engaging with content on social media is vital for uncovering promising products, particularly using platforms like Instagram and TikTok.
  • He suggests evaluating suppliers based on their reviews and longevity on platforms like Alibaba.
  • Finally, he stresses that spending time on research can lead to better marketing strategies and successful product launches.

Timeline Analysis

Content Keywords

winning products

The video focuses on how to find untapped winning products that can help build a genuine brand. It emphasizes the importance of deep research, marketing psychology, and understanding the target audience.

Instagram marketing

The content highlights the effectiveness of using Instagram for marketing purposes, encouraging users to engage with content and collect ideas to inform their business strategies.

dog niche

The speaker discusses launching a brand centered around dogs, highlighting the significant market for dog-related products and the potential for success within that niche.

product research

Viewers are encouraged to conduct thorough product research to find opportunities in the market and to utilize tools like Google Trends and Similar Web for analyzing competitors and market performance.

building a brand

The video provides insights into building a reliable brand, focusing on sourcing products, branding elements, and ensuring quality and customer satisfaction.

E-commerce tools

Various e-commerce tools, including Debutify, are discussed, emphasizing their utility in researching and analyzing products and market trends.

customer engagement

The speaker stresses the importance of customer engagement through social media interactions and understanding customer desires to foster brand loyalty.

product validation

The video covers methods to validate product ideas through audience feedback, direct engagement on social media, and understanding trends.

market scalability

There is a focus on the scalability of products in different markets, particularly related to pet and dog products, which can appeal to a global audience.

Shoppable posts

Recommendations on creating shoppable posts and effective ads that convert in the e-commerce space, emphasizing the importance of clear calls to action.

Related questions&answers

What are untapped winning products?

Untapped winning products are unique and trending items that have high potential for sales but are not widely known or saturated in the market.

How can I identify winning products?

You can identify winning products through market research, analyzing social media trends, and using tools like Google Trends and Instagram for insights.

What is the significance of building a brand around products?

Building a brand creates customer loyalty, distinguishes your products from competitors, and facilitates long-term business sustainability.

What role does customer research play in finding products?

Customer research helps in understanding market needs, preferences, and behavior, leading to informed product selection and marketing strategies.

How important is using social media for product research?

Social media is crucial for gauging customer interest, engagement, and trends, and can serve as a platform for testing product ideas.

What are some effective tools for product research?

Effective tools include Google Trends, SimilarWeb, and social media analytics tools, which provide data on traffic and engagement.

What is the benefit of engaging with content related to your niche?

Engaging with relevant content boosts visibility, allows for networking within the niche, and helps stay updated with market trends.

Should I focus on long-term or short-term strategies when choosing products?

It's advisable to focus on long-term strategies, as they lead to sustainable growth and stable income rather than chasing short-term sales.

How can I use user-generated content in my marketing?

User-generated content, such as customer reviews and testimonials, enhances credibility and trust, making it an effective marketing tool.

What are the key factors in selecting suppliers?

Key factors include reliability, quality of products, shipping options, and reviews from other customers.

Why is it important to monitor competitors?

Monitoring competitors provides insights into market trends, pricing strategies, and potential gaps in your own offerings.

How do I validate my product ideas?

You can validate product ideas through surveys, testing with target audiences, and analyzing competitors' successes.

What are some best practices for launching a new product?

Best practices include creating a detailed marketing plan, utilizing social media for awareness, offering promotions, and engaging with customers post-launch.

More video recommendations

Share to: