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97. How to Create a Social Media Analytics Report That Clients Understand

#Social Media Marketing
2025-09-02 23:199 min read

Content Introduction

In this episode of the Social Media Manager podcast, host Shante Gorman, an award-winning social media manager and agency owner, delves into the importance of effective social media analytics reporting. She emphasizes the need for reports that resonate with clients, highlighting strategies for crafting insightful and concise reports that connect metrics to business outcomes. Gorman shares her value clarity framework, which encourages defining success in terms that clients understand, adding context to data, and designing reports for clarity. The episode includes practical tips on transforming reporting practices to enhance client relationships, foster trust, and improve retention. Gorman also introduces resources, such as a customizable reporting template, aimed at making the reporting process more efficient and impactful.

Key Information

  • The podcast episode focuses on creating effective social media analytics reports that engage clients and communicate value.
  • Shante Gorman, an award-winning social media manager, highlights the importance of simplifying reports to avoid overwhelming clients with complicated data.
  • She emphasizes defining success in terms of clients' specific business outcomes rather than platform metrics.
  • A structured framework is shared for creating clear and concise reports that tell a story, include key metrics related to business goals, and provide strategic recommendations.
  • Gorman introduces her custom reporting template and advises on the importance of personalizing the reporting experience for clients to improve satisfaction and retention.
  • The episode concludes with encouragement to engage with the content and explore additional resources offered by Gorman.

Timeline Analysis

Content Keywords

Social Media Manager Podcast

Hosted by Shante Gorman, the podcast offers practical tips and insider knowledge for social media managers looking to build their businesses on their own terms.

Social Media Analytics

Discusses the importance of creating understandable analytics reports for clients that keep them engaged and informed about their social media performance.

Client Relationships

Emphasizes the role of effective reporting in strengthening client relationships, ensuring clients understand the value brought by social media efforts.

Value Clarity Framework

Outlines a framework for reporting that focuses on defining success in terms that resonate with clients' business objectives rather than generic metrics.

Custom Reporting Templates

Shares insights into creating custom Canva reporting templates to enhance client engagement and satisfaction with reporting.

Client Retention Strategies

Details strategies for improving client retention through personalized reporting and regular communication about performance and strategy.

Content Analysis

Stresses the need for content analysis in reports to explain what works, what doesn't, and providing strategic recommendations for the future.

Social Media Metrics Interpretation

Encourages social media managers to interpret metrics in a way that clients can understand and relate to their business goals and challenges.

Automated Reporting Tools

Critiques the use of automated reporting for clients, advocating for personalized analysis that adds value and clarity to the reports provided.

Monthly Insights Results Report

Introduces a reporting template designed to help social media managers streamline their reporting process while still delivering detailed insights.

Related questions&answers

What is the goal of the Social Media Manager podcast?

The podcast aims to provide practical tips, insider knowledge, and real talk to help social media managers build a business on their terms.

Who is Shante Gorman?

Shante Gorman is an award-winning social media manager and agency owner of Sugar Punch Marketing.

What topic is discussed in this episode?

This episode discusses creating social media analytics reports that are engaging and valuable for clients, rather than overwhelming or complicated.

Why do clients often not read detailed reports?

Clients may not read reports if they contain too much data or if the information is not presented in an understandable way, leading to confusion.

What is the value clarity framework?

The value clarity framework helps social media managers connect social media metrics with actual business outcomes and success definitions set by clients.

How should reports be structured?

Reports should be structured to include clear metrics tied directly to business goals, content analysis, and strategic recommendations for the upcoming month.

What is the preferred reporting format?

The preferred format includes a cover page with key metrics, visual charts showing progress, and minimal fluff to respect client time.

How does Shante recommend enhancing report engagement?

Including top-performing content screenshots in reports helps clients visually connect metrics with tangible results.

What is suggested for managers handling many clients?

For social media managers with more than 10 clients, it is advisable to consider using a dedicated reporting tool to automate processes.

How does good reporting impact client retention?

Good reporting showcases the value provided, increasing client trust, leading to higher retention rates, and making clients more likely to stay even during budget cuts.

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