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How to Create a Brand That Gets Clients

#Digital marketing
2025-09-11 19:569 min read

Content Introduction

In this video, Brad Smith shares his journey of building a brand using technology and AI, emphasizing the importance of client perception. He highlights the significance of a consistent and professional image across all social media platforms, recommends using strategic photography and videos, and advises on key branding principles and effective marketing strategies. Through eight actionable tips, he guides viewers on how to establish trust, streamline communication, enhance online presence, and follow up with leads to convert them into clients. Brad also touches upon leveraging referrals and testimonials to boost credibility and mentions the value of creating helpful content that resonates with the target audience. Ultimately, he encourages viewers to be authentic and engage with their audience meaningfully.

Key Information

  • Brad Smith discusses his journey of building a brand using technology and AI, emphasizing the importance of a client's perception.
  • He states that if a potential client doesn't know and trust you, they're unlikely to engage with your services.
  • He introduces a video aimed at providing eight steps to effectively build a brand using professional photography, videos, and communication.
  • The first step he outlines is to ensure a professional appearance with consistent imagery across all platforms.
  • He highlights the importance of a cohesive brand look and feel to foster client recognition and trust.
  • Brad advocates for using professional photography and well-crafted content to attract and retain clients.
  • He encourages businesses to focus on building relationships through helpful interactions rather than direct selling.
  • The final points emphasize the significance of follow-ups, showcasing testimonials and successful case studies, and effectively managing client referrals.

Timeline Analysis

Content Keywords

Brand Building

The speaker shares how they began building their brand using an iPhone and discusses the impact of technology and AI on brand development. They emphasize the importance of professional appearances and client perceptions in building trust and encouraging engagement.

Professional Photography

The speaker highlights the significance of using professional photography and videos as part of a branding strategy and shares how consistent visual content across platforms enhances brand recognition.

Client Perception

Discusses the need for clients to perceive a brand positively before engaging, emphasizing the role of social media and clear communication in establishing trust.

Content Strategy

The importance of delivering high-quality, engaging content is discussed, including the need to simplify messaging to resonate with the target audience.

Testimonials and Trust

The speaker promotes the use of testimonials as a means of establishing credibility and trust among potential clients, suggesting a regular strategy for sharing success stories.

Marketing Automation

The advantages of using marketing automation tools to manage client communication and improve efficiency in follow-up processes are explored.

Referral Marketing

Stresses the importance of referrals in business growth, detailing methods for encouraging clients to refer others based on their experiences with the speaker's services.

Visual Branding

Encourages sharing case studies and results visually on websites and social media channels to provide evidence of success and attract new clients.

Lead Generation

Describes strategies for generating leads through clear offers and value-driven marketing, noting the importance of follow-ups in converting leads into clients.

Personal Branding

Advises on building a personal brand through social media activity and maintaining a professional image to attract clients and collaborators.

Related questions&answers

What was the initial method used for building a brand?

I started building my brand with my iPhone.

What technological advancements help in brand building today?

Technology and AI can help build your brand and take it to the next level.

How do clients perceive a brand?

Clients perceive a brand based on how they feel about the brand if they have never worked with you.

What is a critical component in establishing trust with potential clients?

If potential clients haven't worked with you, they are not likely to trust you with their business.

What approach is recommended for creating brand visuals?

Hiring a local photographer to take strategic pictures for your brand is recommended.

What consistency is important for brand recognition?

Consistent visuals across all channels help people remember your brand.

What element is essential for effective communication with clients?

Using nice big text and maintaining consistency in messaging helps clients remember your brand.

What is a common mistake brands make when trying to reach clients?

A common mistake is just sending traffic to the homepage without specific offers.

How should brands handle follow-ups with clients?

Brands should follow up with helpful content, not just sales messages.

What strategies can increase client referrals?

Providing high-quality work and maintaining a strong follow-up strategy can enhance referrals.

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