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How I’d Sell Digital Products If I Had 0 Followers

#Digital marketing
2025-09-05 12:4111 min read

Content Introduction

In this video, Maria Went shares her experience of making $13 million selling digital products and dispels the myth that you need a large audience to succeed. She explains how social media algorithms have shifted, allowing content to reach a wider audience even without an established following. Maria emphasizes the importance of leveraging non-follower views, highlighting that new creators actually have an advantageous position. She shares practical tips for creating engaging content, including the use of B-roll videos, effective lighting, and incorporating bright colors. Additionally, Maria discusses the significance of crafting compelling captions and provides insights on how she consistently monetizes her content. Viewers are invited to explore her offerings, including affordable business courses, as well as to stay tuned for future videos that promise to delve into more strategies for success.

Key Information

  • Maria Went has made $13 million selling digital products, debunking the myth that a large audience is needed to succeed.
  • Content on social media is not limited to followers; it can reach millions even with zero followers.
  • Today's social media algorithms prioritize content visibility, allowing users without large followings to gain exposure.
  • Successful sales can occur even with minimal followers, as illustrated by a student who averages $5,000 to $7,000 in daily sales with only 936 followers.
  • The importance of high-quality, engaging content and the use of visual appeal in posts are emphasized for better audience engagement.
  • B-roll, or secondary footage, is identified as effective in reaching new viewers, and the inclusion of visually appealing colors, especially blue, is noted for better performance.
  • Content should be brief and compelling, with emphasis on drawing in non-follower views to maximize reach and potential sales.

Timeline Analysis

Content Keywords

Digital Products Success

The speaker shares their experience of earning $13 million from selling digital products. They emphasize that a common misconception is that one needs a large audience to succeed in this field, which they dispute by illustrating how content can reach millions of people, even from a small follower base.

Viral Reels Strategy

The speaker discusses the effectiveness of using reels to generate views and sales, particularly emphasizing B-roll content that captures viewers' attention. They highlight the importance of creating engaging and visually appealing videos that leverage non-follower views to maximize reach and monetization opportunities.

Importance of Content Quality

The speaker stresses the necessity for quality in video production, particularly good lighting and engaging content. They advise keeping reels short, ideally between 2 to 3 seconds, to maintain viewer interest and increase the chances of being recommended to non-followers.

Effective Captions

The speaker elaborates on the role of captions in retaining viewers’ attention, noting that transparent and vulnerable storytelling tends to perform best. They recommend crafting longer captions that encourage interaction, helping foster a connection with the audience.

Call to Action

Towards the end, the speaker invites viewers to subscribe for more tips on monetization and content creation strategies while promoting a specific course bundle that offers substantial value for a low price.

Related questions&answers

How can I sell digital products without a large audience?

You can reach millions of people even with zero followers by creating engaging content that appeals to a broader audience rather than relying solely on your existing followers.

What is B-roll and how is it used in creating content?

B-roll refers to supplemental footage that is typically used alongside the main footage (A-roll). It adds context and visual interest without needing the subject to speak directly to the camera.

What is the importance of captions in video content?

Captions can increase engagement and reach by making content more accessible. A long, well-written caption can effectively convey a story and help keep viewers interested.

How long should my video reels be for optimal engagement?

Video reels should ideally be two to three seconds long to grab viewers' attention quickly and encourage them to engage further.

What type of lighting is recommended for shooting content?

Natural lighting is best for filming, as it creates a more appealing look. Avoid filming against plain walls or in poorly lit areas to maintain quality.

How can I increase the chance of my content being seen by new viewers?

Creating content that captures attention quickly and encourages sharing will significantly improve the chances of it being pushed to non-followers by the algorithms.

What is the benefit of using bright colors in content?

Bright colors like blue can attract viewers’ attention and are found to perform better in engagement metrics, increasing the likelihood of content being shared and seen by a wider audience.

What should I include in my link in bio?

Your link in bio should ideally direct to a checkout page where viewers can easily purchase your products, rather than a general landing page.

Why is storytelling important in content creation?

Stories create a connection with your audience, making them more relatable and engaging. The more transparent and vulnerable the story, the better it resonates with viewers.

How can I track the effectiveness of my sales strategies?

Tracking metrics such as views, engagement rates, and sales conversions allows you to assess the effectiveness of your content and adjust your strategies as needed for better results.

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