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How I used Reddit & Facebook to build a $25K/month business

#Social Media Marketing
2025-09-02 07:028 min read

Content Introduction

In this video, OV Niche shares his journey as a solopreneur who built a $25,000/month business in just 15 months, primarily through savvy marketing on Reddit and Facebook without spending on ads. He discusses his five-step playbook for finding early users, which includes brainstorming relevant keywords, engaging with communities, setting specific posting goals, utilizing keyword alerts, and being helpful in discussions. He highlights the importance of understanding the target audience, as this knowledge significantly impacts marketing strategies. Throughout the conversation, OV Niche emphasizes the value of organic engagement and community involvement in scaling his platform, while offering practical examples of how he leveraged online groups to generate traffic and revenue for his app, Save Wise.

Key Information

  • OV niche built a solar business reaching $25,000 a month in just 15 months using a single strategy.
  • He grew his user base from thousands to tens of thousands without spending on marketing.
  • The discussion breaks down a five-step playbook focused on using Reddit and Facebook groups effectively for user acquisition.
  • He emphasizes understanding target customers and engaging in the community before promoting products.
  • Key platforms for initial user growth were identified as Reddit and Facebook groups.
  • Utilizing tools like Retool and Clerk for building the product infrastructure and managing user accounts.
  • The business model shifted away from subscriptions to offering lifetime memberships, which led to increased revenue.

Timeline Analysis

Content Keywords

OV Niche

OV Niche is a solarreneur who successfully built a $25,000 per month business within 15 months using a unique strategy. He transitioned from having thousands of users to tens of thousands, largely relying on organic growth without spending on marketing.

Marketing Strategy

The video discusses OV Niche's five-step playbook for acquiring users through platforms like Reddit and Facebook groups. It emphasizes what many people often misunderstand about user acquisition and marketing.

Product Launch

OV Niche explains the challenges faced after launching a subscription-based product, learning that consumers prefer lifetime membership deals. He now reports $25,000 a month in revenue with about 1,500 paying customers.

Community Engagement

The importance of community engagement is highlighted, showing how joining and observing Reddit and Facebook groups helps understand user needs and can lead to effective product promotion.

Tech Stack

The tech stack behind OV Niche's product involves using Next.js for the front end, hosted on Vercel, with data processing on Azure. Tools like Clerk and Retool assist in user management and data interaction.

AI Integration

OV Niche integrates AI tools like ChatGPT and Copilot into his workflow to enhance productivity, showcasing how AI can aid in building and launching products.

Starter Story Build

The video concludes by promoting the Starter Story Build program, designed to guide new entrepreneurs in utilizing AI to launch their projects effectively without needing coding experience.

Related questions&answers

What is OV niche and what kind of business did he build?

OV niche is a solarreneur who built a $25,000 per month business in just 15 months using one strategy.

How did OV niche achieve such rapid revenue growth?

He implemented a strategy that allowed him to grow from thousands of users to tens of thousands without spending any money on marketing.

What are the key elements of OV niche's marketing strategy?

His strategy includes a five-step playbook to dominate Reddit and Facebook groups and involves understanding the target audience.

What common mistake do people make in marketing and user acquisition?

They often misunderstand the importance of effectively engaging their target audience and addressing their needs.

What platforms did OV niche find most effective for user acquisition?

He found Reddit and Facebook groups to be the most effective platforms for attracting users.

Can you describe the steps OV niche followed to grow his user base?

He brainstormed keywords, engaged in relevant communities, identified posting goals, set up keyword alerts, and provided helpful content to users.

What is the importance of understanding your target customer?

Understanding your target customer is crucial for building features that meet their needs and for effective marketing strategies.

What revenue and user metrics has OV niche reported?

He reported generating approximately $25,000 in monthly revenue and having about 1,500 paying customers.

What tech stack is used for the Save Wise product?

The front end is built with Next.js, hosted on Vercel, with data processing handled via Azure and user management through Clerk.

What advice does OV niche give for new entrepreneurs?

He advises to understand your target customer deeply to inform both product development and marketing efforts.

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