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how i make $200k/mo with this (boring) facebook ads strategy.

#Social Media Marketing
2025-09-01 19:419 min read

Content Introduction

In this video, the speaker shares a seemingly boring Facebook ad strategy that has generated over $200,000 in monthly sales through a Shopify dropshipping store. The presentation includes details on product discovery, campaign structuring, ad management, and effective customer retargeting. Using personal anecdotes, the speaker explains how to engage with successful ads on Facebook to train the algorithm to display similar viral content. Throughout the video, tips for optimizing ad campaigns and utilizing a cost cap strategy to maximize profitability are highlighted. In closing, the speaker emphasizes the importance of having a robust retargeting system to recover lost sales and offers insights into audience segmentation to improve marketing effectiveness.

Key Information

  • The speaker shares a successful Facebook ad strategy that has generated over $200,000 in sales monthly for their Shopify drop shipping store.
  • The video covers how to find a product, structure Facebook campaigns, run ads, and effectively retarget customers.
  • Finding successful products is often a simple process of engaging with ads seen on Facebook and learning from their performance.
  • Engagement metrics such as likes, comments, and shares, along with recent activity, can indicate the potential success of a product.
  • The speaker stresses the importance of having a retargeting system in place to recover lost sales from potential customers who add items to their cart but do not purchase.
  • They recommend using a cost-per-result goal approach for budget management, allowing Facebook to optimize spend towards ads that are effectively driving sales.
  • The speaker also discusses the importance of testing new creatives by duplicating ad sets and analyzing their performance through separate business managers.
  • Tools like Omnisen are suggested for automating workflows related to customer engagement and retargeting, helping to maximize sales opportunities.
  • The overall strategy emphasizes understanding market trends, using Facebook's optimization features, and consistently testing new approaches to maintain profitability.

Timeline Analysis

Content Keywords

Facebook Ad Strategy

The speaker reveals their effective but simple Facebook ad strategy that has generated over $200,000 in sales every month through a Shopify drop shipping store. They detail their method of finding products and structuring campaigns for maximum profitability.

Product Finding

The speaker shares how they discover new products by engaging with Facebook ads and analyzes their performance metrics to identify trending items worth testing.

Algorithm Training

The speaker explains how to leverage engagement with ads to train the Facebook algorithm, which helps in identifying and serving trending and viral ads.

Retargeting Strategies

The video covers effective customer retargeting techniques using Facebook ads, emphasizing the importance of keeping customers engaged after they show interest in a product.

Ad Structure

The speaker details how they structure their Facebook ad accounts, using multiple managers for testing and scaling campaigns, allowing flexibility in handling multiple ad creatives.

Cost Cap Strategy

An explanation of the cost cap strategy in Facebook ads where spending limits ensure profitability while still allowing for effective ad spend management.

Creative Testing

The importance of creative testing is highlighted as a way to assess which ads perform best, with recommendations to keep successful ads running while testing new ones.

Automation Tools

The speaker discusses how to use automation tools like Omnisen for workflow efficiency in retargeting customers and improving conversion rates.

Abandoned Cart Workflows

Insights on setting up abandoned cart workflows through email campaigns to recover lost sales and continuously remind customers of their interests.

Join Discord Group

Encouragement to join a supportive community through a Discord group for entrepreneurs focused on e-commerce and drop shipping for shared strategies and insights.

Related questions&answers

What is the focus of the video?

The video focuses on a Facebook ad strategy that has generated over $200,000 in monthly sales for a Shopify drop shipping store.

How did the creator find their winning product?

The creator found their winning product by continuously engaging with and exploring ads on Facebook, ultimately training the algorithm to show them viral ads.

What does the creator cover in their Facebook ad campaigns?

The creator covers product discovery, structuring campaigns, running ads, and effective customer retargeting strategies.

What is the structure of the creator's Facebook ad campaigns?

The structure includes one business manager with a single ad account for scaling best performing creatives and another manager for testing new creatives.

What is a cost cap and why is it important?

A cost cap is a setting that limits how much Facebook spends on ad campaigns, helping to ensure profitability by only spending the budget where it sees potential success.

What kind of retargeting system does the creator recommend?

The creator recommends setting up a retargeting system to recover lost sales from customers who added products to their cart but did not complete the purchase.

What tools does the creator suggest for managing their ad campaigns?

The creator suggests using tools like Mana for ad spying and Omnisen for customer data and email workflows.

What should viewers expect from the workflows mentioned in the video?

Viewers should expect workflows to send automated emails and engage customers who show interest but do not purchase.

How important is audience segmentation for Facebook ads?

Audience segmentation is crucial as it allows advertisers to target specific groups based on their interactions with the brand, increasing the effectiveness of campaigns.

What performance metrics does the creator monitor?

The creator monitors metrics like return on ad spend, daily budgets, and the performance of individual ad sets to make scaling decisions.

How does the creator suggest scaling ad spend?

The creator suggests gradually increasing the budget by 20% every 2 to 3 days as long as the campaign remains profitable.

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