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How I Made $462K in One Year Selling Funny Candles on Etsy

#Make money
2025-09-04 22:188 min read

Content Introduction

In this video, Frankie Rivera shares his journey of launching a successful online business selling humorous candles on Etsy, despite having no prior experience or passion for candles, even revealing his allergy to them. Within his first year, he generated over $462,000 in revenue, a significant profit that far surpassed his previous job at an Apple Store. He highlights the importance of targeting specific customers, optimizing listings for search engines, and adapting to market saturation. Frankie shares his strategies for success, including utilizing print-on-demand services to minimize risks, experimenting with product designs, and leveraging data analytics tools to identify trends in the marketplace. He encourages others to explore their creative ideas and offers insights on overcoming fears related to starting an online business. Ultimately, he emphasizes the potential for financial freedom and personal growth that can come from pursuing entrepreneurial endeavors.

Key Information

  • Frankie Rivera made multiple six figures in sales during his first year selling funny candles on Etsy, despite not liking candles and being allergic to them.
  • He shares his experiences and learning process about launching an online business after juggling random jobs and realizing the need for a sustainable living.
  • Rivera emphasizes the importance of researching market trends and customer interests when launching a product, using tools like E-Rank and Sales Samurai to find trending keywords.
  • He suggests starting small with low-risk products to gauge what works, adapting based on sales performance, and leveraging print-on-demand services to reduce inventory costs.
  • After his story gained media attention, his candle shop saturated due to many imitators, prompting him to explore more products and ultimately expand into digital products.
  • Rivera encourages aspiring entrepreneurs to embrace experimentation, adapt to market changes, and maintain focus on target customers to ensure a successful business.

Timeline Analysis

Content Keywords

Frankie Rivera

Frankie Rivera shares his journey of making over six figures selling funny candles on Etsy, despite not liking candles. He emphasizes that anyone can start an online business without needing fancy degrees or substantial startup budgets.

Etsy Business Strategy

Rivera's success on Etsy was attributed to identifying less competitive niches and creating specific, humorous products tailored for different audiences. He also optimized his listings with effective keywords.

Print On Demand

He discusses transitioning to print on demand products, which allows flexibility and eliminates inventory costs. This method has proven beneficial in scaling his business while traveling.

Market Research

Rivera stresses the importance of research in identifying trends and understanding customer demand. He uses tools like E-Rank and Sales Samurai to find trending keywords and assess market competition.

Business Growth

From operating a single product line, Rivera grew his business to include digital downloads and multiple print on demand shops, adapting to changing markets and consumer behavior.

Entrepreneurial Advice

Frankie offers tips for aspiring entrepreneurs, including starting small, validating ideas through research, and focusing on customer demand to ensure long-term success.

Related questions&answers

What business did Frankie Rivera start?

Frankie Rivera started a business selling funny candles on Etsy.

What was Frankie Rivera's revenue in his first year?

Frankie made multiple six figures, amounting to $462,000 in sales.

How did Frankie Rivera get media attention?

Frankie's story was picked up by CNBC Make It and Business Insider.

Why did Frankie Rivera start selling candles despite not liking them?

He saw a gap in the market and recognized the potential for a successful niche.

What challenges did Frankie face while running his business?

He faced competition from copycats and had to constantly adapt to maintain his business.

What advice does Frankie offer to those looking to start a business?

He advises doing thorough research to find a niche and being willing to experiment and learn from failures.

How does Frankie suggest differentiating oneself in a saturated market?

He emphasizes the importance of targeting specific customer groups and optimizing listings with relevant keywords.

What strategies did Frankie use to market his products?

Frankie optimized his Etsy listings for search engines and ran simple Etsy ads.

What has Frankie expanded into besides candles?

He has explored other products and opened a digital product store.

What tools does Frankie recommend for keyword research?

He uses tools like E-Rank, Allora, or Sales Samurai for keyword research and trending products.

What is Frankie’s outlook on the potential of starting a business?

He believes that anyone willing to experiment can carve out a nice chunk of online income.

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