EN

How I Built a Community of 10,000 App Users Organically | Social Media Marketing Client Case Study

#Social Media Marketing
2025-09-02 19:5411 min read

Content Introduction

In this video, the creator shares a case study of their experience with a freelance client, Octally, an influencer marketing startup. They discuss the challenges and strategies involved in building a community and a successful social media presence for the brand. The creator emphasizes the importance of creating engaging content and leveraging influencer relationships while navigating the evolving landscape of social media marketing. They highlight the significance of offline events for fostering community engagement and share insights on using various platforms effectively. Ultimately, they reflect on the journey, proud of how the strategies led to the company's significant growth, and express hope that their experience can provide valuable lessons for others in the field.

Key Information

  • The speaker shares insights from a past project where they worked with a freelance client named Octally, an influencer marketing startup based in Paris.
  • Octally operated by partnering with brands and content creators, focusing on building a community and social media strategy, primarily leveraging Instagram and Snapchat.
  • A key part of the strategy included sending products to creators for reviews, emphasizing the importance of influencer marketing.
  • The speaker highlights the transformation of social media marketing over the years and the rise of creators who have gained significant influence.
  • Through community management, the speaker developed relationships with influencers, organized events, and utilized social media to grow brand recognition.
  • They also emphasized the importance of educational content and community engagement to foster loyalty among creators and brands.
  • The speaker concludes by mentioning their experiences with brand collaborations, the significance of being approachable, and the benefits of offline interactions in building a strong community.

Timeline Analysis

Content Keywords

Octally

Octally was an influencer marketing startup based in Paris, known for connecting brands with content creators, particularly in the beauty space. The founder and team focused on building a community, developing social media strategies, and hosting events to engage top creators, leading to significant growth and a successful exit.

Influencer Marketing

The influencer marketing strategy involved sending products to creators for review and leveraging their networks for brand promotion. The approach highlighted community engagement through events, social media tactics, and personalized communication to build long-term relationships.

Community Management

Community management played a crucial role in Octally's strategy, focusing on engaging with influencers through personalized outreach and hosting events that allowed direct interaction, fostering brand loyalty and enhancing credibility.

Social Media Strategy

The social media strategy included targeted outreach on platforms like Instagram and Snapchat, creating educational content, and utilizing Facebook groups for community feedback. The strategy emphasized the importance of being approachable and maintaining open communication with the audience.

Event Marketing

Hosting IRL events such as brunches allowed Octally to engage with top creators in a personal setting. These events were designed to create a fun and interactive atmosphere, building a sense of community and promoting brand exposure.

Content Creation

Content creation strategies included developing recurring series and interviews with creators. This approach provided valuable insights into the industry and fostered creator involvement and support for the brand.

Educational Content

The focus on educational content helped position Octally as a valuable resource in influencer marketing. It provided creators and brands with the knowledge needed to navigate the marketing landscape effectively.

Email Marketing

Email marketing was used to maintain connections with creators, providing updates on new products, events, and reminders to engage their audience. This strategy played a pivotal role in sustaining community involvement.

Feedback and Adaptation

Collecting feedback through private forums and social media interactions allowed Octally to adapt its strategies, addressing concerns and enhancing creator satisfaction with the platform.

Long-Form Content

Opportunities for long-form content were identified to share detailed insights into influencer marketing, providing depth beyond surface-level engagement and promoting thorough understanding among creators.

Marketing Expertise

The speaker emphasized the importance of being recognized as an expert in social media management and marketing, leveraging personal experiences to instill confidence in potential clients and partners.

Related questions&answers

What inspired you to start your social media marketing journey?

I wanted to share my experiences and expertise while helping brands grow their presence on social media.

Can you explain the approach you took with your first freelance client?

I focused on building their community and developing a social media strategy that aligned with their goals.

What were some key strategies you implemented for your clients?

Engaging with their target audience, using multiple social media platforms, and hosting events to foster community.

How did you measure the success of your social media efforts?

I looked at engagement metrics, growth in followers, and the overall impact on brand awareness.

Why did you think it was important to host real-life events?

Hosting events allowed us to build stronger relationships with influencers and increase brand loyalty.

What lessons did you learn from working with a startup?

Adaptability and creativity are key in a fast-paced environment, and community engagement is critical for brand loyalty.

What does your current social media strategy look like?

It focuses on a mix of social media platforms, community engagement, and data-driven decisions.

How do you feel social media marketing has changed since you started?

It has become more competitive, with a greater emphasis on authenticity and personal connections.

What kind of content do you recommend for brands on social media?

User-generated content, educational posts, and engaging visuals work well in capturing audience attention.

What advice would you give to someone starting in social media marketing?

Don't be afraid to experiment and learn from your successes and failures; networking is also essential.

More video recommendations

Share to: