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How Facebook Pays Creators In 2025 | Facebook Monetisation 2025

#Make money
2025-08-01 18:157 min read

Content Introduction

In this video, the creator addresses frequently asked questions about Facebook's monetization model, particularly focusing on how earnings are calculated for Nigerian content creators. The creator explains that Facebook now bases earnings on post performance rather than simply on the number of views, emphasizing the importance of engagement metrics such as likes and shares. This shift means that a video with fewer views but higher engagement might earn more than a video with a higher view count but lower interaction. The creator also clarifies misconceptions about needing an admin abroad to increase earnings and discusses the disparity in earnings based on audience location, highlighting that views from the U.S. generally yield higher revenue. Overall, the video serves as a guide for content creators to understand how to optimize their content for better performance and earnings on Facebook.

Key Information

  • The speaker addresses questions about how much Facebook pays Nigerian creators, specifically regarding payments for views.
  • Facebook monetization has changed, with earnings now based on performance rather than views.
  • The engagement metrics, such as likes, comments, and shares, are now more important for determining earnings.
  • It's no longer effective to calculate potential earnings solely based on views, as performance takes precedence.
  • Content that engages viewers tends to generate more revenue than content that only focuses on view count.
  • Advertisers in the U.S. pay in dollars, whereas in Nigeria, they pay in naira, which affects earnings for creators.
  • The speaker encourages creators to focus on making engaging content that resonates with viewers.

Timeline Analysis

Content Keywords

Facebook Monetization in Nigeria

The video discusses how Facebook's monetization policies have changed, indicating that earnings are now determined by performance rather than views. It emphasizes the importance of engagement metrics like likes, comments, and shares in determining payment, particularly for content creators in Nigeria.

Earnings Structure

The speaker explains that previously, users were paid based on views, but this has shifted to performance-based payments. This means that even videos with fewer views can earn more if they have higher engagement rates.

Content Creation Strategy

The video encourages content creators to focus on making videos that resonate with audiences to enhance engagement. It mentions that controversial content might generate more interactions, thereby improving visibility on the platform.

Nigerian Creators and Admin Abroad

The content addresses queries from Nigerian creators seeking opportunities to increase their earnings, including having admins abroad to potentially enhance monetization. However, it clarifies misunderstandings about how location affects earnings.

Related questions&answers

How much does Facebook pay Nigerian creators for 1K views?

Currently, Facebook no longer calculates earnings based on views. Instead, earnings are determined by post performance, which includes likes, comments, and shares.

Why do some creators think they need an admin abroad?

Some creators believe that having an admin abroad could help them make more money, but this is a misconception as earnings depend on performance and audience engagement, not the admin's location.

How does Facebook determine earnings for video performance?

Facebook now pays based on performance rather than views. The way a video performs, including engagement from the audience, is what influences earnings.

Can creators make more money from US viewers compared to Nigerian viewers?

Yes, advertisers in the US pay in dollars, which often leads to higher earnings for creators when US viewers watch their videos compared to when Nigerian viewers watch.

What factors most impact a video's earnings on Facebook?

The most important factors that affect earnings are the engagement metrics such as likes, comments, and shares, which help determine how well a video performs on the platform.

Is it true that views alone determine how much a creator earns?

No, views alone do not determine earnings anymore. It's now based on the overall engagement and performance of the content.

What should creators focus on to maximize earnings?

Creators should focus on producing quality content that resonates with their audience and encourages engagement, which can lead to better performance and higher earnings.

What kind of content are creators making more recently?

Many creators are making more controversial content to provoke discussion and argument, which increases audience engagement and helps reach a broader audience.

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