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Help! My Social Media Engagement Has Tanked—Now What?

#Social Media Marketing
2025-05-20 14:527 min read

Content Introduction
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In this episode of Talking Content, host Ellen Bathgate explores the common challenge of declining engagement for small business owners in professional services. She discusses the importance of creating relevant content that connects with audiences, emphasizing the need for content review and analysis of audience insights. Ellen provides strategies for revamping content strategies, such as increasing posting consistency, experimenting with different content formats, and enhancing audience interaction. She also highlights the value of collaboration with other businesses, techniques for utilizing user-generated content, and staying informed on platform updates to better engage followers. Ellen invites listeners to download a free starter kit on content marketing, especially tailored for property management and real estate professionals, which can be beneficial for any service-oriented business.

Key Information

  • Talking Content is a podcast dedicated to assisting small business owners in creating professional content that engages and converts.
  • The host, Ellen Bathgate, discusses common challenges such as declining engagement and strategies to address these issues.
  • Key strategies discussed include diagnosing engagement problems, refreshing content strategies, and effectively re-engaging audiences.
  • Ellen emphasizes six main actions to focus on when engagement drops: conduct a thorough content review, monitor audience insights, improve content quality, engage proactively, explore collaboration opportunities, and stay updated with platform changes.
  • Audience engagement relies on consistent interaction, timely responses to comments and messages, and leveraging user-generated content to connect with potential customers.

Timeline Analysis

Content Keywords

Talking Content Podcast

This podcast helps small business owners create content that connects, converts, and stands out, focusing on engagement strategies.

Engagement Decline

Discusses common frustrations around declining engagement on social media platforms, and the importance of diagnosing issues and adjusting content strategies.

Content Strategy Review

Emphasizes the need to review past content performance and audience insights to ensure content creation aligns with what the audience finds engaging.

Consistency and Monitoring

Highlights the importance of consistency in posting schedules and closely monitoring engagement to adapt content strategies effectively.

Engagement Techniques

Suggests proactive audience engagement tactics, such as responding to comments and using user-generated content to enhance connection and visibility.

Collaboration Opportunities

Encourages businesses to explore partnerships with local services to grow their audience and engagement, stressing the value of community connections.

Personal Brand Content Kit

Offers a free downloadable starter kit for personal brand content marketing, designed to help property managers but applicable to other professional services.

Related questions&answers

What is Talking Content about?

Talking Content is a podcast that helps small business owners in professional services create content that connects, converts, and stands out.

How can I diagnose my declining engagement?

You can diagnose declining engagement by reviewing your content performance, checking your audience insights, and identifying what's resonating with your audience.

What are some strategies to enhance audience engagement?

To enhance audience engagement, focus on consistency in posting, actively respond to comments and direct messages, and explore collaboration opportunities with other businesses.

How often should I post content?

It is recommended to post at least three times a week. You can start there and adjust based on your audience's response.

What role does user-generated content play?

User-generated content can significantly boost engagement by showcasing real-life experiences with your products or services, making your brand more relatable.

Why is consistency important in content creation?

Consistency is important because it helps establish reliability and visibility with your audience, making it more likely for them to engage with your content.

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