Content Introduction
In this video, the speaker addresses common issues faced by new Google Ads advertisers when their ads fail to run or deliver impressions. They present three actionable steps to resolve these issues, which include adjusting bid amounts, ensuring enough conversions, and checking for disapprovals. The speaker emphasizes the importance of ensuring high-quality ads and landing pages to encourage clicks and conversions, also highlighting the relevance of properly managing bids. The video concludes with the speaker encouraging viewers to subscribe for further insights and tips on optimizing their advertising strategies.Key Information
- The video discusses reasons why Google Ads may not be running and delivering impressions, along with three actions to fix these issues.
- Common questions from new advertisers include why their ads aren't showing and reasons for lack of impressions.
- The three actions suggested for resolving ad performance issues include adjusting bids, creating new campaigns, and checking for disapproval of ads.
- Factors affecting Google Ads impressions include bid amount, conversion rates, and the quality of ad content and landing pages.
- The presenter emphasizes the importance of maintaining competitive bids and ensuring effective ad and landing page content to enhance ad performance.
Timeline Analysis
Content Keywords
Google Ads Issues
The video discusses common issues faced by new advertisers with Google Ads, particularly why their ads are not running or delivering impressions. It outlines three key actions to help rectify these problems.
Fixing Impressions
The voiceover presents three specific strategies to fix problems with ad impressions, including adjusting bids, changing bidding strategies, and optimizing landing pages.
Bidding Strategies
The speaker explains the importance of appropriate bidding strategies in Google Ads, emphasizing that low bids can lead to zero impressions and suggests raising bids when necessary.
Landing Pages Optimization
The importance of having high-quality landing pages is stressed, with advice on how to ensure they are competitive enough to drive conversions and improve ad performance.
Ad Performance Monitoring
The video highlights the need to monitor ad performance regularly, including checking for disapproved ads and ensuring that the Google Business Profile is up to date.
Smart Bidding
Discusses smart bidding features and their impact on impression delivery, with recommendations to revert to manual bidding if automatic strategies do not yield results.
Conversion Rates
The importance of tracking conversion rates is emphasized, with insights on how low rates can affect ad visibility and performance.
User Engagement
The speaker notes that ads must align well with user expectations to be effective, mentioning that poor user experiences can decrease future ad engagement.
Free PPC Resources
The video promotes a free PPC course available through the speaker's platform, aimed at helping viewers improve their ad strategies.
E-commerce and Consulting
The speaker offers consulting services for e-commerce businesses and emphasizes a performance-based payment structure which aligns the consultant's success with their clients.
Related questions&answers
Why are my Google ads not showing?
What actions can I take to fix my Google ads?
What do I do if my ads are not getting impressions?
How important are ad quality and landing pages?
What should I check if my ads have low performance?
How can I see if my ads are being shown?
What if my Google business profile has been suspended?
How do I improve my click-through rates?
What does Google prioritize when displaying ads?
Can I compete without a large ad budget?
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