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GoHighLevel vs ActiveCampaign: Which Is Better For Email Marketing?

#Social Media Marketing
2025-09-01 20:5310 min read

Content Introduction

In this video, Shane discusses the differences between GoHighLevel and ActiveCampaign, two popular marketing platforms. He shares his experience of building a successful YouTube channel with over a million subscribers and helping others grow their businesses. Shane compares the ease of use, features, and costs associated with both platforms, emphasizing that GoHighLevel is a more user-friendly all-in-one solution, especially for beginners. He rates GoHighLevel a 9 out of 10 for beginners, whereas ActiveCampaign receives a 6 out of 10. With GoHighLevel, users can manage unlimited clients, access various marketing tools, and pay a flat fee, while ActiveCampaign's pricing increases as contact limits are reached. Shane concludes with a call to action for viewers to try GoHighLevel with a 14-day free trial, highlighting its low cost and robust support.

Key Information

  • The speaker, Shane, is a successful YouTuber with over a million subscribers, sharing insights on marketing tools.
  • He compares two popular platforms, GoHighLevel and ActiveCampaign, to determine which is best for beginners in 2025.
  • GoHighLevel is highlighted as an all-in-one marketing platform that simplifies business operations without needing an IT team.
  • ActiveCampaign is acknowledged for its email marketing capabilities but is critiqued for its complexity and need for integrations.
  • Shane provides an overview of the pricing structures for both platforms, showcasing GoHighLevel's value of $97 per month for unlimited contacts versus ActiveCampaign's escalating prices with limited features.
  • He recommends GoHighLevel for new business owners and marketers due to its comprehensive features and affordability.
  • Shane emphasizes the importance of customer support and ease of use when considering marketing tools.

Timeline Analysis

Content Keywords

Go High Level

Go High Level is an all-in-one marketing platform that combines various business functionalities, including website and funnel builders, CRM systems, email and SMS marketing, and more. It's targeted towards small businesses and agencies for easy management of multiple clients. The platform offers unlimited contacts with a flat pricing structure starting at $97 per month, making it an economical choice compared to several individual tools.

Active Campaign

Active Campaign is primarily an email marketing platform known for its email automation features. While effective for email management, it requires additional tools for functionalities such as landing pages, phone systems, and appointment scheduling. The pricing can increase quickly as business needs grow, making it potentially more expensive in the long run compared to all-in-one solutions like Go High Level.

Marketing Tools Comparison

The speaker compares Go High Level and Active Campaign, highlighting the advantages of Go High Level as a simpler, more cost-effective alternative with integrated tools that prevent common headaches associated with using multiple services. They also note the significant operational cost difference, especially as businesses scale.

Pricing Structure

Discussing the pricing structures of both platforms, Go High Level offers unlimited contacts for a flat rate of $97 per month, while Active Campaign's costs escalate with the growth of the email list. The speaker emphasizes the financial and functional benefits of choosing an all-in-one platform.

Customer Support

The speaker praises Go High Level's customer support as exceptional, enabling users to resolve issues efficiently through direct screen sharing and troubleshooting, contrasting it with the struggles commonly faced with support from multiple separate providers.

Related questions&answers

What is GoHighLevel?

GoHighLevel is an all-in-one marketing platform that combines everything you need to run a business, including website and funnel builders, CRM systems, email and SMS marketing, and more.

What are the pricing plans for GoHighLevel?

GoHighLevel offers three main pricing plans: the starter plan at $97 per month, the unlimited plan at $297 per month, and the SAS Pro plan at $497 per month.

What features are included in the GoHighLevel starter plan?

The starter plan includes up to three client accounts, a full CRM and pipeline management, email and SMS marketing, website and funnel builder, forms and surveys, and 24/7 support.

What is Active Campaign?

Active Campaign is primarily an email marketing platform known for its automation capabilities, but it may require additional tools for full functionality.

How does the pricing of Active Campaign compare to GoHighLevel?

Active Campaign starts at $15 per month for 1,000 contacts but quickly increases in cost and may require additional expenses for other tools. In contrast, GoHighLevel's pricing is straightforward with unlimited contacts.

Is GoHighLevel suitable for beginners?

Yes, GoHighLevel is user-friendly and ideal for beginners, offering an all-in-one solution that simplifies the setup process compared to using multiple different tools.

What kind of customer support does GoHighLevel offer?

GoHighLevel provides 24/7 customer support, including a Zoom call option where you can get immediate assistance.

Can I white-label GoHighLevel?

Yes, GoHighLevel allows users to white-label the platform, enabling users to sell the software as their own.

What are some common integrations with GoHighLevel?

GoHighLevel can integrate with various tools such as payment gateways, email services, and SMS platforms without requiring complex setup.

What types of businesses can benefit from GoHighLevel?

GoHighLevel is suitable for a variety of businesses, including coaches, consultants, and agencies, looking to streamline their operations and marketing efforts.

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