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Facebook Ads Tutorial | 2025 Step-by-Step Guide for Beginners

#Social Media Marketing
2025-06-17 17:187 min read

Content Introduction

In this video, the CEO of a major e-commerce education platform discusses the critical differences between Facebook ad campaigns that are successful and those that fail. He reveals insights from running hundreds of campaigns that have consistently delivered high returns. The speaker stresses the importance of understanding the hidden structures that many beginners overlook and explaining how preparation with the right creatives is essential for success. He outlines key elements like having multiple video ads, engaging ad copy, targeting the right audience, and applying a strategic 72-hour patience rule after launching ads. The video also offers a chance for viewers to engage in a mentorship program for personalized guidance.

Key Information

  • The presentation discusses the key difference between Facebook ad campaigns that lose money and those that generate significant profit.
  • The presenter, CEO of a notable e-commerce education platform, shares insights from running numerous successful ad campaigns and reveals a critical hidden structure that beginners often overlook.
  • To succeed, advertisers are advised to prepare various creatives, including at least three videos and one carousel ad, and utilize AI tools for effective ad copy.
  • Beginners are encouraged to understand the importance of targeting, patience, and proper campaign setup to avoid common pitfalls.
  • The presentation emphasizes the significance of testing multiple ad creatives and developing strategies to scale successful campaigns while also highlighting a 72-hour rule for optimal performance evaluation of ads.

Timeline Analysis

Content Keywords

Facebook Ad Campaigns

The video discusses the difference between Facebook ad campaigns that lose money and those that make $10,000 or more per month. It emphasizes a hidden structure that successful campaigns follow, which many beginners miss.

E-commerce Education

The speaker, a CEO of a large e-commerce education platform, mentions running numerous campaigns with consistent success and reveals critical differences in strategy that can elevate results.

Ad Creatives

The video highlights the importance of preparing at least three videos or one video with three different hooks for ad campaigns, as well as the necessity of having different types of ads like still images and carousel ads.

Ad Copywriting

Viewers are encouraged to leverage AI tools to help with ad copy instead of trying to become professional copywriters. The speaker offers a prompt for generating advertisement copy efficiently.

Target Audience

The importance of targeting the right audience is stressed. The speaker advises against targeting demographics without purchasing power and suggests focusing on regions with higher spending potential.

72-Hour Rule

The speaker introduces the 72-hour rule for monitoring ad performance after publication, advising not to make changes within this period to allow Facebook's algorithm to optimize the campaign effectively.

Mentorship Opportunity

The video concludes with an invitation for viewers to join a limited mentorship opportunity, promising personalized guidance for scaling their e-commerce businesses.

Related questions&answers

What is the one thing that separates successful Facebook ad campaigns from those that lose money?

The critical difference lies in a hidden structure that 93% of beginners completely miss.

What do you need to prepare before starting a Facebook ad campaign?

You need at least three videos or one video with three different hooks, one still image ad, and one carousel ad.

Do I need to be a professional copywriter to create effective ad copy?

No, you can use AI tools to help you generate effective ad copy.

What is the importance of targeting in Facebook ads?

Most people jump to audience targeting because they think it’s the key to success, but it’s actually a combination of proper audience testing and structure that drives results.

How long should I wait before making changes to my ad campaigns?

You should wait at least 72 hours after your campaign starts running before making any changes.

What should I do if my ad is rejected?

Do not panic; just review Facebook's guidelines, make the necessary adjustments, and try again.

What are the advanced strategies for scaling Facebook ad campaigns?

You'll want to monitor ad performance, scale winning creatives, and continuously test new audiences and visuals.

What is the role of the 72-hour rule in Facebook ads?

This rule allows Facebook's algorithm to fully optimize your campaign, and changing ads too soon can hinder performance.

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