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exactly how to run facebook ads for ecommerce in 2026 (andromeda update)

#Social Media Marketing
2025-11-21 20:558 min read

Content Introduction
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In this video, the speaker discusses the significant changes brought about by Facebook's Andromeda update in 2025, focusing on effective advertising strategies. He shares personal experiences of ad unprofitability and how the update impacts ad creation, targeting, and customer engagement. Highlighting the importance of correctly identifying target audiences, he emphasizes that the new algorithm allows for more precise ad placements based on user data and engagement. He also provides insights on the type of ad content that now works effectively under the new system. The speaker plans to host an event to help viewers optimize their ads and generate substantial revenue during upcoming promotions like Black Friday. He encourages viewers to join the event and suggests that by following his tips, they can achieve significant marketing success.

Key Information

  • The video discusses the effectiveness of Facebook ads in 2025 and the challenges faced due to the new update called Facebook Andromeda.
  • Andromeda is a recent update that changes how ads are tracked and shown to customers, making targeting more important than ever.
  • The speaker shares personal experiences, detailing how their e-commerce ads became unprofitable due to changes in Facebook's ad system.
  • Andromeda requires advertisers to directly incorporate their ideal customer profiles into ad creatives to ensure successful targeting.
  • The video emphasizes the importance of adjusting ad strategies to align with the updates in the Facebook algorithm.
  • The speaker aims to educate viewers on effective ad setups and strategies during an upcoming free live event where they will demonstrate how to take advantage of Black Friday sales.

Timeline Analysis

Content Keywords

Facebook Ads 2025

The video discusses effective strategies for creating and targeting ads on Facebook in 2025, emphasizing the changes brought by the Facebook Andromeda update. It highlights the importance of correctly identifying customer profiles to enhance ad effectiveness and profitability.

Facebook Andromeda

A new update that changes how ads are tracked and targeted on Facebook. The speaker explains how this update works, including the shift from manual targeting to AI-driven audience detection, which can significantly enhance ad performance.

E-commerce Advertising

The script dives into the challenges faced by e-commerce advertisers, especially when ads suddenly become unprofitable. The speaker shares personal experiences and case studies related to ad spending and student experiences in the e-commerce space.

Target Audience Identification

The importance of directly specifying the target audience in ad creatives is highlighted, with an explanation of how Facebook uses AI to match ads with ideal customer profiles based on historical data.

Ad Examples and Case Studies

The video provides practical examples of successful ad campaigns from the speaker, encouraging viewers to learn from real-world ads that generated significant revenue, offering them inspiration for their own campaigns.

Black Friday Strategy

The video mentions an upcoming event focusing on how to leverage Black Friday for e-commerce success, including strategies that can help viewers generate substantial revenue during the holiday sales period.

Related questions&answers

What is the purpose of the video?

The purpose of the video is to go over what works on Facebook ads in 2025, including ad creation, customer targeting, and the impact of Facebook Andromeda.

What is Facebook Andromeda?

Facebook Andromeda is a new update launched by Facebook that changes how ads are tracked and shown to customers.

Why have ads become unprofitable for some e-commerce stores?

Ads have become unprofitable for some e-commerce stores due to changes introduced by Facebook Andromeda, which affects how ads reach the right targets.

How much money has been spent on ads this year according to the speaker?

The speaker mentioned spending about $1.7 million on ads this year.

What is the importance of targeting in Facebook ads?

Targeting in Facebook ads is crucial because it determines who sees the ads, and effective targeting can lead to better ad performance.

What are some strategies for improving ad performance in 2025?

Strategies for improving ad performance include identifying and targeting an ideal customer profile, using effective hooks in ads, and leveraging the updates provided by Andromeda.

What should be included in the first three seconds of an ad?

The first three seconds of an ad should effectively target and capture the attention of the ideal customer to ensure the ad is shown to the right audience.

When is the upcoming free live event mentioned in the video?

The upcoming free live event is scheduled for this Sunday at 5:00 p.m. Central time.

Who is the intended audience for the speaker's advice?

The intended audience includes e-commerce business owners and marketers looking to optimize their Facebook ads and take advantage of new strategies introduced by Andromeda.

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