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Essential Social Media Manager Tools That Actually Matter (2025)

#Social Media Marketing
2025-08-12 16:429 min read

Content Introduction

In this video, Shantae discusses essential tools for social media managers aimed at improving organization and professionalism. She elaborates on the importance of pricing packages, business expenses, and using case studies to showcase results to attract clients. Shantae emphasizes the importance of a well-structured Instagram profile that communicates expertise, builds trust, and encourages potential clients to reach out. She shares insights on creating proposals that address client concerns preemptively and details a streamlined onboarding process. Shantae concludes by highlighting her starter toolkit bundle of templates designed to save time and enhance professionalism. These tools are geared toward enabling social media managers to thrive and attract better clients without feeling overwhelmed.

Key Information

  • Shantae discusses essential tools for social media managers to improve organization and professionalism.
  • She explains the importance of having clear pricing and packages, factoring in business expenses, profit margins, and taxes.
  • Using tools like Google spreadsheets can help manage business finances and simplify package creation.
  • Case studies are crucial for showcasing results to potential clients, emphasizing transformation rather than just metrics.
  • A well-structured Instagram presence can attract clients by effectively communicating who you help and what results you deliver.
  • An effective client onboarding process, including a welcome packet and clear communication policies, is important for setting the right tone in client relationships.
  • Content organization tools like content calendars and approval processes are necessary for visualizing upcoming content and coordinating with clients.
  • Using proven templates and tools can save time while enhancing the professionalism of social media management.
  • Engagement and feedback from viewers are encouraged, alongside promoting additional training resources available.

Timeline Analysis

Content Keywords

Essential Tools for Social Media Managers

Shantae discusses essential tools that can help social media managers feel organized and professional. She explains how these tools can make life easier, including aspects related to pricing and packages for services.

Social Media Pricing

Pricing is a critical area where social media managers often struggle. Shantae offers insights into how to factor in business expenses, desired profit margins, and taxes into pricing packages.

YouTube Playlist for Pricing

Shantae mentions that she has an entire YouTube playlist dedicated to pricing and packages for social media services to help guide social media managers.

Client Case Studies

The importance of case studies is highlighted, emphasizing that they need to tell a complete story of a client's situation, challenges faced, strategies used, and the results achieved.

Instagram Strategy

Shantae elaborates on how to attract clients via Instagram by optimizing the bio, showcasing results, and establishing a professional presence.

Client Onboarding Process

A structured onboarding process is essential for setting the tone of the working relationship with clients, including providing a welcome packet and clear communication of timelines and expectations.

Content Organization Tools

The importance of tools to organize content creation, such as content calendars and approval processes, is discussed as a way to enhance professionalism and client satisfaction.

Starter Toolkit Bundle

Shantae promotes her starter toolkit bundle, which includes refined templates and video tutorials that can save time and streamline operations for social media managers.

Free Training Access

Access to over 50 free training sessions covering various aspects of social media management, including client acquisition, pricing, and content strategy, is offered to viewers.

Related questions&answers

What are some essential tools for social media managers?

Essential tools for social media managers include content calendars, Google spreadsheets for tracking business expenses, and case studies to showcase results to potential clients.

How should I price my social media management services?

When pricing services, factor in business expenses, desired profit margins, and hours worked for clients.

What should a case study include?

A case study should tell a complete story including the client's situation before working with you, challenges faced, your strategy, implementation process, and concrete results achieved.

How can I attract clients through Instagram?

Your Instagram bio should clearly communicate who you help and the results you deliver, along with showcasing client results and your process.

What should be included in a client onboarding process?

A client onboarding process should include a welcome packet, timeline of what happens next, team structure, and communication policies.

How do I organize content for clients?

Use content calendars to provide clients a visual and organized way to see their upcoming content, approved posts, and a space for feedback.

What resources can help new social media managers?

New social media managers can access free training covering various topics from getting clients, pricing, to content strategy in the back office.

Can I create templates for social media content?

Yes, you can use tools like Canva to create customizable templates for social media content.

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