Content IntroductionAsk Questions
In the first episode of the core series on building a Shopify store from scratch, Teacher Marie introduces viewers to the fundamentals of product research. She emphasizes the importance of choosing products wisely, beyond just following trends, to ensure they actually sell. The episode covers key steps, including using a product research tool called Zik Analytics to identify viable products by filtering based on trending data and analyzing their potential marketability. Marie showcases how to gather insights from social media platforms like TikTok, explaining the criteria for selection, such as price points and supplier availability. Additionally, she describes the significance of understanding sales data and marketing strategies related to chosen products. The episode concludes with a motivational call to action for viewers to share their product discoveries and to anticipate the next episode focused on branding and visual identity.Key Information
- The video features teacher Marie discussing the process of building a Shopify store from scratch.
- The first episode focuses on conducting product research to find items that are currently trending or have viral appeal.
- Viewers are encouraged to use TikTok and Google Trends to identify popular products and market them effectively.
- Marie emphasizes the importance of establishing non-negotiables for product selection, focusing on price, availability, and problem-solving capabilities.
- The episode introduces a product research tool called Zik Analytics, which helps analyze product viability through sales data.
- The video covers the importance of detailed product research to avoid investing in non-selling items.
- Marie provides a roadmap for product sourcing, including evaluating suppliers from platforms like AliExpress and Alibaba.
- In future episodes, the series will explore branding and visual identity for the Shopify store.
Timeline Analysis
Content Keywords
Shopify Store
Teacher Marie introduces the first episode of her core series focused on building a Shopify store from scratch. The episode emphasizes product research and outlines steps for effective product sourcing.
Zik Analytics
Zik Analytics is highlighted as a critical tool for product research. It assists users in identifying trending products and provides data on sales and revenue, helping streamline decision-making for Shopify sellers.
Product Research
The video covers the importance of conducting proper product research, including selecting trending and viral products, and how to use different tools and criteria to filter viable products.
Criteria for Product Selection
Marie discusses her 'non-negotiables' when choosing products, such as price limits and available suppliers, particularly highlighting the differences between AliExpress and Alibaba for dropshipping.
Viral Products
The importance of identifying products that are currently viral or trending on platforms like TikTok is emphasized, with discussions on how to check their viability for selling.
Product Categories
Marie categorizes potential products based on profitability and market demand, explaining how to approach product selection logically using data-driven methods.
Spy Button
The 'spy' feature of Zik Analytics lets users analyze competitors' stores, focusing on their sales, ad channels, and the strategies they are employing.
Upcoming Events Calendar
The importance of utilizing an upcoming events calendar to identify seasonal product opportunities is mentioned, linking specific product suggestions to upcoming holidays.
Product Validation
Marie showcases the validation process for identified products using data from Zik Analytics to ensure they meet established criteria before launching.
Related questions&answers
What is the first step in building a Shopify store?
How can I ensure that the products I choose to sell are trending?
What should I avoid when selecting products to sell?
What are some criteria I should consider for products?
What tools can help with product research?
How can I validate the products I want to sell?
What should I do if I find a product I like?
What is the significance of seasonal products?
Where can I find more information about product trends?
How do I proceed after identifying a good product?
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